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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 237
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5 Tips on Connecting with Consumers from the Founder of ‘Disrupter’ Brands Hello and Eos

Retail TouchPoints

Still, for many new brands hitting the market today, disruption of legacy norms, and brands, is the goal, And whether he likes it or not, Dubitsky is very good at it. His answer was that] the biggest thing you buy as a consumer is your home, and he didn’t just mean in scale and size, he meant financially, emotionally.

Consumer 235
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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession. The opportunities are endless.

Marketing 130
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The ills of inflation may make consumers sicker

Mass Relators

NEW YORK — From 2001 to 2021, the cost of health care increased faster (3.3%) than the cost of all goods and services (2.2%). With inflation in the United States reaching its highest point in 40 years, many consumers are making difficult choices about household expenses, including whether or not they can afford medical care.

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Why Nike is putting used sneakers back on the shelf

Inside Retail

At the same time, consumers are becoming more and more conscious of the environmental impact of throwaway fashion consumption and the opportunity to extend an item’s life through buying secondhand.”. The Gen Z and younger millennial consumer is already accustomed to this,” she pointed out.

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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

Even before thinking about the specifics, the timing of these sales appears challenging for both retailers and consumers, not to mention supply chains. Noticing these challenges, we teamed up with Associate Professor John Hopkins to explore how BFCM might be impacting Christmas, from supply chain to consumer behaviour.

Consumer 246
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Parlour X founder Eva Galambos on her life as a luxury fashion buyer

Inside Retail

Tastemaker and entrepreneur Eva Galambos first opened the doors to her luxury multi-brand boutique Parlour X in 2001 in Sydney, when she began introducing major international labels to Australian consumers, from Balenciaga to Vivienne Westwood. . I opened Parlour X in 2001.

Fashion 130