Retail Media’s Measurement Problem
Retail TouchPoints
AUGUST 4, 2025
Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to offsite and upper-funnel channels, the need for more precise campaign performance is becoming increasingly apparent. While retailers have expanded measurement capabilities, significant gaps persist in standardization and data sharing, creating challenges for brands looking to effectively measure, p
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