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What Is Showrooming and What Should You Do About It?

Wiser

What is showrooming? Showrooming is when shoppers view a product inside a brick-and-mortar store, then use a mobile device to check the price of that product across online marketplaces in search of the best deal. Should these shoppers find a cheaper price online, they’ll leave the store without buying the product.

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As Legacy Bridal Retailers Flounder, DTC Brand Azazie is Selling 5,000 Dresses a Day

Retail TouchPoints

A key reason for the last trend may be that many of today’s younger consumers aren’t in love with the drawn-out, showroom-style shopping experience of traditional bridal retail. One of the key things we do at Azazie, and a big industrywide push, is more customization and personalization. “One bridal industry.

Fashion 225
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Returns: The Hidden Opportunity for Retail

Retail TouchPoints

Bracketing is the process of ordering multiple items with the intent of keeping one; effectively, it is bringing the showroom to your living room. We should not overlook the rise of subscription-based retail from the likes of Rent the Runway, Stitch Fix, Trunk Club, Le Tote and now Amazon Wardrobe.

Returns 336
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Innovating or just keeping up? Here’s why retailers struggle to change

Inside Retail

But what we really want is to keep doing what we always have done, just a bit better. Instead, what they advance as a bold change agenda is mostly designed to address things they should have tackled years earlier or seeks to close gaps in areas where the competition has already built a sizeable advantage.

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The three pillars Godfreys is investing in to transform the business

Inside Retail

Godfreys CEO David Lee told Inside Retail that the retailer has refurbished about 60 stores over the last two years. We want to do it properly’,” Lee said. That is also why the retailer has waited to publicly talk about its repositioning until now. The robots can do that everyday spot clean”.

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How to Build Ecommerce Experiences for the Metaverse

Retail TouchPoints

Many have been very skeptical about VR and AR in the past because, despite grand promises about what they would achieve, they’ve mostly failed to deliver on the scale that the industry hoped for. You don’t have to look very hard to see that forward-thinking retailers are deploying immersive 3D experiences for their customers.

Marketing 259
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How Mwave Australia caters to high-end gamers

Inside Retail

Here, we speak to the business’ Australian chief about how the business operates within such a niche effectively, as well as what the future holds. Inside Retail : Can you tell us a bit about Mwave, and where it sits within the electronics retail sector? IR: Can you tell me a bit about your bricks-and-mortar presence?

Marketing 130