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What is a Shopper Marketing Event?

Shopperations

Omnichannel shopper marketing is a dynamic, constantly evolving discipline. This makes shopper marketing very diverse and full of nuances and gray areas. It sits in between and overlaps with brand management, sales, e-commerce and media teams.

Marketing 103
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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend?

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How Retail Tech Solutions Address Stadium Concessions Gripes

Retail TouchPoints

Stadiums are Finally Putting Consumer Convenience First Several venues have started integrating third-party food delivery apps into their concessions, allowing fans to get their grub without missing the main event or waiting in line. Last year, it implemented several self-checkout stations for its market concessions.

Checkout 235
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The future of main streets: Aussies share their essential retailers

Inside Retail

The goal is to make them attractive places to increase shopper numbers, provide pleasant places for communities, and boost local economies. Our research is the only-known Australian study to ask shoppers about the key elements, and shops and services, they regard as contributing to the ideal main street.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

For the most part, retailers have deployed AI to tackle low-hanging fruit such as automated customer service chatbots, personalized content for one-to-one marketing campaigns and improved store and inventory analytics. But what are the most forward-thinking retailers doing with AI this year? AI will personalize storefronts.

Consumer 267
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Retail Loyalty’s Moment is Now

Retail TouchPoints

Whether they’re choosing lower-cost private-label items at the grocery store, cutting back on discretionary apparel purchases or spending less on electronics, persistent price increases are top-of-mind for shoppers across all retail sectors. What is Marketing in the Moment?

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Immersive, inclusive and interactive: Sephora goes virtual

Inside Retail

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. Sephoria was originally a physical event, in 2018 and 2019. But during the pandemic, Sephora adapted it, moving the event online in 2021 as a free digital experience.