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Using Color Theory in Window Displays to Increase Foot Traffic

Independent Retailer

While we do not often stop to think about how much color affects our daily lives, its influence is something marketing professionals can and should use to their advantage when it comes to branding and visual merchandising. What is Color Theory? Secondary: made by mixing two primary colors (orange, purple, green).

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How to Use Fixtures to Direct Traffic Flow

Independent Retailer

It is important to make sure that you use your space wisely so customers can comfortably browse your store while being able to see as many products as possible. One of the best ways to achieve peaceful yet profitable paths is by using slatwall fixtures to direct traffic flow. Slatwall Shoe Display. Acrylic Slatwall Trays.