Retail TouchPoints

JUNE 15, 2023

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. For instance, influencers are losing their pull with younger shoppers, while video games are gaining potential as digital marketing playgrounds. “What do you do in this situation?”

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Retail TouchPoints

MARCH 1, 2023

Although spontaneous purchases may in part be motivated by having spare cash on hand, digital branding campaigns can have a significant influence over those split-second decisions. Prior to joining VDX.tv (formerly Exponential), Clemens spent eight years working agency-side. The Lottery Numbers Game One in two U.S.

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Inside Retail

MARCH 9, 2023

In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy. Temu has asked the court to dismiss the lawsuit. “I

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Retail TouchPoints

AUGUST 30, 2023

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a few of the reasons that brands like Henry Rose are capitalizing on this engagement opportunity by using TikTok as a primary top-of-funnel marketing channel. “We

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Retail TouchPoints

APRIL 13, 2023

Wine marketers have an exciting opportunity to identify ways to educate new consumer segments, show up in key commerce channels and drive marketing ROI. In this phase, influencer marketing is an ideal channel for wine brands , especially to reach the key millennial/Gen-Z demographics that have been slower adopters of wine.

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Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

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Retail TouchPoints

AUGUST 15, 2022

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app. There’s probably a lot more companies pulling back on marketing — we’re doing the opposite, and that puts us in a unique position.

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Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size. festival in 2022 for proof.

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Retail TouchPoints

NOVEMBER 10, 2023

Top Retail Media Networks Top Retail Media Service Providers Types of Retail Media Onsite vs Off-site Retail Media The New Arena: In-Store Retail Media This page was last updated on Nov. Back to top What is a retail media network? Bac k to top Why is there so much excitement about retail media?

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Retail Focus

JUNE 22, 2022

This new concept has been designed by award-winning design agency , So… Visualise , who enlisted Chameleon Business Interiors as the main contractor for the project. It has been great to help the client open their first physical store and move into the UK market.

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Retail TouchPoints

AUGUST 20, 2020

For the Retail Reset virtual forum , the editorial staff sat down with more than 30 influencers , executives and analysts to zero in on the topics and trends they believed were most critical in these times. And there’s much more beyond these six critical trends — get more insights from top industry experts by visiting the Retail Reset hub.

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Inside Retail

SEPTEMBER 13, 2021

And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence. Djen said Shein needs to constantly invest into these areas to stay on top and fight off competitors. Social media sensation.

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Small Biz Trends

AUGUST 20, 2022

Philip Kotler, the father of Modern marketing, defines marketing as “The science and art of exploring, creating, and delivering value, to satisfy the needs of a target market at a profit.” ” Small businesses often use different marketing strategies to help them achieve their goals. Market research.

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Inside Retail

AUGUST 12, 2021

Like just about every industry, the influencer economy evolved significantly from 2020 to 2021. For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. influencers marked a 94 per cent YoY expansion. million EMV.

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Inside Retail

SEPTEMBER 22, 2021

She was signed on as a model at globally renowned agency IMG a mere three years ago. The look is indulgent with a ‘more is more’ attitude and is crowned by over-the-top jewellery, which is very much a signum for Iris,” Johansson said. But that also goes for the underdog in all areas of life. It has been too long coming.”.

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Small Biz Trends

NOVEMBER 20, 2022

However, with so many choices in the market, it can be difficult to choose the right one for your business. In this post, we have shared top press release distribution services to scale your PR and comms operations. It has access to a large network of influencers, authority publications, blogs, and media outlets around the world.

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Independent Retailer

FEBRUARY 17, 2022

With the new year ahead of us, it is time for indie retailers to start adapting to those changes and keep up with the competition in order to be successful this year, which means adjusting your marketing strategies. Video is the New Successful Marketing Tactic. Continue to Utilize Influencers. Marketing No No’s.

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Inside Retail

MAY 13, 2021

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers. Burberry invites influencers to take a seat.

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Small Biz Trends

JUNE 29, 2023

In this article, we’ll reveal top-notch video production services you can use to communicate your business message and enhance your online presence effectively. Demonstrative videos help customers understand the product better and are more likely to influence purchase decisions. Let’s get started!

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Mike Anthony

AUGUST 4, 2021

And on the surface, shopper marketing looks pretty straight forward. Shopper marketing is fiendishly complicated. Deep understanding of shopper behavior is key to shopper marketing success. As shopper marketers, we need to understand shoppers’ behavior by channel, by category. Shopper behavior varies by outlet.

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Retail Focus

MAY 18, 2021

There is no denying that when it comes to business management, marketing rises at the top of the priority list. Without proper marketing, a business will cease to function, as even the best products and services around will not get you anywhere if there aren’t enough people who know the company even exists.

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Hunton Andrews Kurth

OCTOBER 13, 2021

Today, the FTC announced it had sent “Notices of Penalty Offense” to over 700 businesses , including top consumer products companies, large retailers, tech platforms, media and gaming companies, and ad agencies, warning them against engaging in deceptive and unfair practices when it comes to using endorsements and testimonials in ads.

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Small Biz Trends

MAY 7, 2022

The key to great marketing is knowing everything you can about your audience. In this free live webinar Rank Fishkin, SparkToro Co-founder/CEO will explore why What You Don’t Know About Your Audience is Hurting Your Marketing. What You Don’t Know About Your Audience is Hurting Your Marketing with Rand Fishkin.

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Rangeme

OCTOBER 16, 2023

Welcome back to our consumer packaged goods (CPG) marketing series! In our previous posts, we gave an overview of the most important elements you need to know to influence retail buyers and break through the branding clutter. In the competitive world of CPG marketing, innovative and eye-catching packaging can be a game-changer.

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Rangeme

JANUARY 2, 2024

We’ll break down the different types of advertising , why they’re important, and the secrets you need to know to get the attention of top retail buyers. The importance of advertising Advertising plays a crucial role in CPG marketing. Standing out visually : It’s no secret that the CPG market is one of the most competitive.

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Retail TouchPoints

SEPTEMBER 20, 2023

We’ve all heard the stats about the thousands of marketing messages the average consumer is exposed to weekly, and yet advertisers continue to forget just how noisy the media landscape is when planning their CTV campaigns. To be clear, CTV is hugely valuable and important to modern brands. NBCUniversal and Hearst, and holds a B.A.

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Inside Retail

MAY 27, 2021

After spending nearly five years as chief marketing officer at Catch, Ryan Gracie has left to join MyDeal , an up-and-coming online marketplace that listed on the ASX last October. . I got so far away from my passion for marketing – it was no longer for me. IR: What aspect of marketing do you love? You came up with it?

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Inside Retail

AUGUST 8, 2023

As a result, new forms of luxury consumption, like second-hand luxury markets , are popping up. Australian designers and producers of high-end goods must keep young adult Chinese consumers top of mind given the growing importance of Asian consumers in the luxury industry.

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Retail TouchPoints

SEPTEMBER 29, 2021

“The success of #TikTokMadeMeBuyIt and commerce on TikTok as a whole has to do with the fact that marketing on TikTok goes beyond the traditional funnel ,” Tao Baecklund, Director of Product Management at TikTok during the TikTok World virtual event for businesses and marketers. Moving from Influential to Instrumental.

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Retail Minded

NOVEMBER 4, 2023

Collaborate with Influencers: Working with influencers exposes your brand to their followers. Partner With an SEO Service for E-Commerce When you choose to work with an agency that offers SEO services for e-commerce sites, you’re investing in a future of increased visibility and traffic.

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Mass Relators

MAY 1, 2023

Market Performance Group (MPG) — a leading end-to-end, strategy & services omnichannel commerce agency — announced today that it has acquired Cyrus Advisors and Select Sales & Marketing Group, two boutique retail consulting firms, well-respected for their retail prowess. PRINCETON JUNCTION, N.J. and Charlotte, N.

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Inside Retail

JULY 19, 2021

While we did expect an encouraging market for the local anime retail scene, Hakken!’s Asia Pacific to dominate anime market. The Anime Market was valued at US$24.23 billion by 2027, according to Brandessence Market Research. The Anime Market was valued at US$24.23 billion in 2020 and is expected to reach US$43.73

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Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Visual and auditory information can influence product expectations (i.e.,

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Rangeme

MAY 1, 2023

It’s peer-to-peer word of mouth marketing. PR is an effective form of marketing because consumers purchase products that other people are talking about. On top of this, when you communicate your story, it needs to resonate, be easy to remember, and easy to repeat. It gets people talking about your brand and products.

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Hyken

JUNE 7, 2021

Here are my top five picks from last week. CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. Context is everything, and the culture within a company and the day-to-day experience of employees have a huge influence on the kind of experience that is delivered to the final customer.

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Mike Anthony

SEPTEMBER 29, 2021

In a recent post I highlighted the importance and value of shopper missions in creating powerful shopper marketing strategy and activation. And without understanding their mindset, how are we ever going to influence them? But as marketers begin to understand shopper missions there are a number of risks.

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Rangeme

JUNE 8, 2021

Selling directly to consumers gives you freedom and flexibility with everything from marketing to pricing and shipping, making it easier to control perceptions. These websites allow you “to enter a market in a controlled and cost-effective way,” says Wanzama. These pre-built markets provide infrastructure, payments and delivery.”.

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