Three New Rules for CPG Brand-Building
Shopperations
FEBRUARY 19, 2023
With shopping behavior expanding online through eCommerce buying and digital influence on in-store purchasing, brand building requires new rules to play and win.
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Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar
Retail TouchPoints
MAY 27, 2022
Front-of-house retail starts deep in the backend with CPG companies compiling large amounts of data. This deeper and faster method of surfacing, predicting and acting against real-time consumer activity benefits CPG companies that are restructuring for omni commerce. We’ve relied on legacy ERPs to track and manage goods.
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The Place to Be: Retail Industry Converges on Chicago for #RICE22
Retail TouchPoints
MAY 10, 2022
Three conferences with 200+ top-notch speakers, two distinct expos and a whole host of activities — from networking events to concept stores to tours of the Magnificent Mile’s retail offerings — will be packed into the three days of the 2022 Retail Innovation Conference and Expo. Version 1.0
Marketing Strategies that Will Make Your Products Fly Off the Shelves
Rangeme
NOVEMBER 13, 2023
Welcome back to the enthralling world of CPG Marketing Magic! In the first three columns, we delved into the captivating realms of CPG branding and packaging. So let’s uncover what it takes to move inventory in the dynamic CPG landscape. You need a distinctive brand identity that sets you apart.
2024 Predictions: What We Can Expect in the Year Ahead
Rangeme
DECEMBER 21, 2023
As we prepare to enter a new year, what can we expect? We have good news and bad news for suppliers for the upcoming year so let’s outline it all. We have good news and bad news for suppliers for the upcoming year so let’s outline it all. To listen to the full conversation, you can find my podcast episode here!
How CPG Brands are Surviving – and Thriving – Amid Increasing Costs
Rangeme
NOVEMBER 8, 2022
I spoke with more than a dozen suppliers from around the world – some of them during a recent ECRM session – to get a sense of the challenges these brands are facing, and how they have adapted their businesses to accommodate them. . With our newer SKUs, we are already building in the margins to accommodate our cost increases.”.
Understanding ESG and How to Build On It
Rangeme
APRIL 25, 2022
As conscious consumerism gains global momentum, more retailers and consumer packaged goods (CPG) suppliers now take their environmental, social, and governance (ESG) efforts seriously. 32% of global consumers will buy from brands that support social and political issues that align with their values. 1 Overstreet, Kim. March 31, 2021.
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