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Mytheresa Personalization Push Drives Uptick in Conversions, Engagement

Retail TouchPoints

Luxury online fashion retailer Mytheresa has improved add-to-cart and conversion rates as well as reduced mobile bounce rates and increased newsletter signups in China following the deployment of the Kibo unified commerce solution.

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Boots celebrates ‘record breaking’ Black Friday amid sustained market share growth

Retail Gazette

It said Price Advantage contributed to a large increase in signups to the Boots Advantage Card, with the number of active members nearly at a record high. Boots managing director Seb James said: “I am very encouraged by the way in which people are responding to the changes that we have made, especially in our digital and beauty businesses.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

Instead of supplements that sit in bottles in your medicine cabinet, our belief is that health should be readily available in your pocket,” Yoshimura said in an interview with Retail TouchPoints. And for that reason, I think subscriptions and us being a part of our customers’ daily lives is the intention we aim for.”.

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6 Successful Marketing Campaigns in Retail

Indigo 9 Digital

Travis is a true McDonald’s fan having grown up visiting our restaurants in Houston, not to mention [he’s] one of the biggest musical acts and cultural icons in the world,” said Morgan Flatley, McDonald’s United States Chief Marketing Officer. You can try the conventional but if it’s not working why not take an unconventional approach?

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The Google Ads Strategy That Will Finally Make You Money

Store Growers

As a bonus with this article, I’ve created a worksheet to help you implement this Google Ads strategy for your own online store. Your Playing Field. On Google Ads, knowing where to play means figuring out which campaign types you’ll be using. There are four main campaign types: Search, Shopping, Display & Video campaigns. The Do Stage.

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The Google Adwords Strategy That Will Finally Make You Money

Store Growers

As bonus with this article, I’ve created a worksheet to help you implement this Google Adwords strategy for your own online store. Knowing where to play. On Google Adwords, knowing where to play means figuring out which campaign types you’ll be using. There are four main campaign types: Search, Shopping, Display & Video campaigns.

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The Google Adwords Strategy That Will Finally Make You Money

Store Growers

As bonus with this article, I’ve created a worksheet to help you implement this Google Adwords strategy for your own online store. Knowing where to play. On Google Adwords, knowing where to play means figuring out which campaign types you’ll be using. There are four main campaign types: Search, Shopping, Display & Video campaigns.