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When shopping for essential goods, consumers expect price stability; sudden price changes can feel unpredictable and exploitative. Unlike surge pricing or dynamic pricing, dynamic markdowns ensure consumers consistently receive the best value while helping retailers manage inventory and reduce shrinkage.
They are looking at things like speed and convenience, and self-checkout has become commonplace in all supermarkets and convenience stores today. Hyper-personalisation, shopping preferences, habits, all those things will be really important. It can also be used to understand better how consumers shop in stores.
Immersive shopping experiences: 5G supports a range of augmented reality (AR) and virtual reality (VR) solutions that will deliver immersive experiences, changing how consumers interact with products. It creates a host of new shopping experiences that further blur the line between physical and digital retail experiences.
While that may seem odd to say, given the extent that ecommerce now pervades most consumers’ everyday shopping, the current hot take from some industry analysts is that ecom growth has slowed and brick-and-mortar retail is on the rise. Whilst a provocative headline, that’s not exactly what we’re seeing on the ground.
Sainsburys has launched a trial allowing customers to pay directly on its handheld SmartShop devices, removing the need to visit a traditional checkout as part of wider efforts to streamline the shopping experience. As with existing SmartShop use, staff will continue to carry out random basket checks to manage shrinkage.
Supermarket Woolworths has also been singled out after a slide from a 2020 training module, uploaded by a user on Reddit, claimed it uses facial mapping and artificial intelligence in its CCTV system, and had shared this data with police in order to help them apprehend suspects. Most customer’s “uncomfortable” with surveillance .
Loss prevention teams call this inevitable outcome “external shrinkage”. Which is why it is so encouraging to see retailers utilising new technology to reduce the impact of shrinkage. Any supermarket looking to replicate this checkout-less model will already be crushingly aware of their own technological limitations.
The 8,400sq ft shop stocks the retailers womenswear and menswear ranges, including dedicated areas for Jaeger, Autograph and Rosie. And for those who shop online, new click-and-collect points will be available for any online clothing, home and beauty orders. It also offers a small beauty range, as well as click and collect services.
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