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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Digital marketing can play a key role in achieving success under these conditions. Examine Your Marketing Technology Stack. First-Party Data Marketing Is The New Norm. Embrace SMS Marketing.

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100% open rate: Ensure your experience delivers, from ordering to unboxing

Inside Retail

This year our report shows how integrating key trends like same-day delivery, choice at checkout, and enhanced post-purchase communication can transform the customer journey into a memorable brand experience that keeps customers coming back – from the moment of ordering to the excitement of unboxing. How can retailers keep up in 2024?

Checkout 246
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JLL Rolls Out Virtual ‘Shopping Bestie’ in 13 Centers

Retail TouchPoints

JLL Retail Property Management has introduced a new virtual shopper agent named Cindy , designed to make the online experience more relevant and engaging at 13 of its shopping centers across the U.S. With her infectious voice and charming manner, she’s here to spill the tea on all things fashion and trends.

Shopping 247
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Stitch Fix Teams up with Spotify to Give Shoppers a ‘Style Tune Up’

Retail TouchPoints

To begin their Style Tune Up journey, shoppers can head to Spotify where they’ll answer a few questions about their personal style. To begin their Style Tune Up journey, shoppers can head to Spotify where they’ll answer a few questions about their personal style. Starting Feb. Starting Feb.

Marketing 260
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Retention and loyalty – how to grow when the market is down

Inside Retail

Retailers have also been hit with rising input costs eroding margins, leaving many merchandise, marketing and commerce functions wondering how they are going to achieve more with less. Whereas a loyalty program is a structured approach to rewarding existing shoppers for their purchases through incentives.

Marketing 290
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‘Shopper Promiscuity’ Forcing Brands to Completely Reimagine How they Connect with Consumers 

Retail TouchPoints

But Rebecca Brooks, CEO of market research consultancy Alter Agents , sees it differently — in her view, “shopper promiscuity” on the rise. Shopper promiscuity] is at levels unprecedented in the history of studying shoppers, and it’s only going to continue to get worse, or better depending on your perspective.”.

Consumer 316
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5 Emerging Conversion Best Practices for Ecommerce Websites

Retail TouchPoints

Today, we’re sharing five major emerging conversion optimization trends that your online business should incorporate to meet those changing behaviors, increase your online conversion rate and boost your overall revenue. Read more about our research methodology here. When used (and trained!)