Inside Retail

JANUARY 28, 2024

On January 4, while many of us were still recovering from New Year celebrations, 32 million randomly selected Google Chrome users had third-party cookies disabled in their web browsers. Rather, Google had finally begun its long-talked-about phase-out of third-party cookies. It wasn’t a mistake.

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Retail TouchPoints

MAY 5, 2022

Ideoclick has partnered with Quartile to help brands navigate the retail media networks that are on the rise across the ecommerce advertising landscape on Amazon , Instacart, Google and Walmart.

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Retail TouchPoints

OCTOBER 2, 2023

Marketers had better figure out a plan fast, because Google has announced that, come January 2024, marketers will no longer be able to track browsing data via third-party cookies on the browser Chrome, by far the world’s most popular consumer browser option, with almost two-thirds of the market share.

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Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not. Before Facebook, Loukakos was a Director at Google for 5 years.

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Store Growers

MARCH 1, 2018

Google Ads has been around for more than 18 years!!! There have been tons and tons of blog posts, ebooks, courses, trainings, videos on how to set up Google Ads campaigns. Despite the abundance of resources, I still see WAY too many online stores screw this part up up. Setting up ad groups.

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Retail TouchPoints

SEPTEMBER 30, 2022

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. The biggest way Google is doing this is by making its search more visual.

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Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X So what does that mean for the rest of us?

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Retail TouchPoints

SEPTEMBER 28, 2020

Fortunately, not long into the crisis, search behemoth Google paid attention to these companies’ needs, announcing in April that merchants would be able to list products on its Google Shopping platform for free. Your business should certainly be looking to harness Google Shopping to its advantage. of all clicks.

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Retail TouchPoints

MAY 5, 2023

Forecasts predict retail media ad spend will grow to $61.15 From 2021 to 2022, the retail media space gained significant traction but forced retailers to turn to out-of-the-box solutions without set goals to solve their unique problems and meet their custom goals. This is your ad revenue. Lastly, take back your user experience!

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Retail TouchPoints

JULY 23, 2021

Last year was a blessing in disguise — and the necessary wake-up call for retailers to make an online transition. retailers in 2020, up 44.0% Being online is more than setting up a website. Create cost-effective advertising campaigns with Google Ads. Online is Now a ‘Need to Have’. The numbers don’t lie.

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Retail TouchPoints

DECEMBER 20, 2021

According to research conducted by The Harris Poll, commissioned by Google Cloud, “search abandonment,” when purchase intent is not converted due to inadequate search results, costs retailers more than $300 billion a year. Search provides a unified view and helps retailers bridge an omnichannel experience. Sustainability Matters.

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Retail TouchPoints

NOVEMBER 5, 2021

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the 2020 holiday season. Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. There are more than 3.6

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Inside Retail

JANUARY 13, 2022

Rightly so – it’s virtually impossible to run digital ad campaigns without being comfortable with performance metrics, analytics and optimisation techniques. . The issue is two-fold: missing crucial data due to humans blocking ads, and inflated metrics due to bots clicking on ads and infiltrating digital conversion funnels.

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Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. If that’s the case, there’s nothing more effective than using the powerful benefits of Google Discovery ads. What Are Google Discovery Ads? You only need to set up one campaign to get all of this.

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Retail TouchPoints

AUGUST 8, 2022

Results from Q1 2022 saw revenue up 100% YoY, and subscriber numbers are back to pre-pandemic levels. We’re in an environment now where they can get resources quickly, and if they want to try something they can spin up a new environment easily.”. With Google that’s something that we don’t have to worry about.

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Retail TouchPoints

JULY 31, 2020

In looking at Google Ads performance among a sample of enterprise U.S. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Google Ads revenue was up 15% in April, with a 17% stronger ROAS, for enterprise apparel retailers.

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Retail TouchPoints

MAY 1, 2023

Forecasts predict retail media ad spend will grow to $61.15 From 2021 to 2022, the retail media space gained significant traction but forced retailers to turn to out-of-the-box solutions without set goals to solve their unique problems and meet their custom goals. This is your ad revenue. Lastly, take back your user experience!

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Advertising Promotions Marketing ATS 227

Retail TouchPoints

JULY 19, 2022

Google has yet to officially do away with third-party cookies after announcing their removal from its Chrome browser in early 2020 , but the clock is ticking toward the final expiration date of tracking codes as a means to target and measure ads online. The Need to Network. increase in cost savings.

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Retail TouchPoints

JANUARY 11, 2024

In new research that Google Cloud led in the U.S. At Google Cloud, we’re betting that in 2024 retailers will see the greatest impact for generative AI in five specific areas: 1. When a new technology moves as fast as generative AI is moving, it can be intimidating to keep up. Now is not the time to be in analysis paralysis.

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Retail TouchPoints

MARCH 25, 2021

The EU set the stage for these changes in 2016 with its General Data Protection Regulation (GDPR), which laid out firm guidelines for the protection and sharing of consumer data. Amass and leverage a first-party data set and ensure its ability to be mapped to other data sets for additional insights.

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Inside Retail

AUGUST 14, 2023

Last week, the UK’s John Lewis Partnership announced that it has entered into a $195 million (£100 million) five-year contract with Google Cloud. He went on to say that AI/ML tools will extend John Lewis’ ability to capture larger sets of data for personalisation, including better understanding of the market.

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Inside Retail

FEBRUARY 27, 2023

Fwd has established a number of pop-up stores across Australia to complement its e-commerce presence. According to Gillespie, the pop-up stores have contributed to a $2 million year on year revenue increase – from $3.2 According to Gillespie, the pop-up stores have contributed to a $2 million year on year revenue increase – from $3.2

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Retail TouchPoints

FEBRUARY 28, 2024

In 1978, LEGO introduced a brand new line of construction sets branded LEGO Space. The sets in the series included parts and features built for science fiction adventure and were among the first to include the now-iconic LEGO minifigure.

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Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. And YouTube Shorts hit a milestone of 50 billion daily views in Q4 2022, up from 30 billion daily views in Q1 2022.

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Store Growers

AUGUST 2, 2023

Last Updated on August 3, 2023 Ever since Performance Max campaigns came out, advertisers had been asking Google for a way to add negative keywords. Google said to wait because they were cooking up something. What Are Brand Lists in Google Ads? And Brand Lists are the result of that. So go to “Tools.”

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Inside Retail

JANUARY 16, 2023

Then Google came along and transformed search. If you want to give your customer service staff 10 ways to deal with angry customers who bought a faulty or damaged product, you could ask an assistant to search Google, find lots of ideas, and write a list for you to add to the customer service staff script manual. Freeing people up.

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Retail TouchPoints

OCTOBER 26, 2023

At the same time, another group in the company wanted to begin offering advertising on The Home Depot website, “so we came together, because it would have been silly to develop two separate ad programs,” Babcock explained in an interview with Retail TouchPoints. “ As a result, our media offering grew on-site and off-site at the same time.

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Retail TouchPoints

AUGUST 17, 2022

Adding automation to your digital marketing strategy enables you to manage and optimize important ad elements such as bids, keywords and ad text in real time to ensure your campaigns are always tweaked to get the best results for the least amount of spend. of online purchases were returned — up from 18.1% In 2021, 20.8%

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Retail TouchPoints

APRIL 11, 2024

With these kinds of results, it is no wonder 81% of retail leaders feel an urgent need to deploy AI this year, according to a Google report. We are all used to being stalked by ads for a pair of pants we clicked on many weeks prior and seeing personalized product recommendations on Amazon and other ecommerce sites.

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Retail TouchPoints

FEBRUARY 14, 2022

This, of course, makes the stakes high for advertisers: not only is ad time costly (the average rates for a 30-second spot rose 5% this year to reach $4.8 For people in the retail ecosystem, particularly marketers, the ads also offer valuable lessons that apply equally during the other 364 days of the year. The takeaway? Are they fun?

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Retail TouchPoints

AUGUST 22, 2023

In fact, Amazon has officially surpassed Google as the top place where U.S. If data and analytics are not available, it’s probably an indicator that the ads are not optimized.” Marketplaces have become go-to destinations for consumers to browse a vast breadth of products and brands.

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Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. Google’s Cloud division counts among its clients Walmart , IKEA , Sephora , Cartier , Albertsons , Target and many more. But now, at Google Cloud , she sees the opportunity to help usher in a new era of digital transformation for the retail industry as a whole.

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Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Small Biz Trends

AUGUST 13, 2022

Instagram power account: setting up an optimized account. Twitter Marketing & Twitter Ads For Beginners 2022. From setting up your account to setting custom audience and conversion tracking, Twitter Marketing & Twitter Ads For Beginners 2022 is a 9-hour program that bundles everything you need.

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Retail Gazette

AUGUST 18, 2023

Retailers across the UK including Boohoo, Waitrose and Ocado are set to enjoy a boost in sales as football fans prepare for the Women’s Fifa World Cup final this weekend. According to Google Trends data, this is an increase of over 40 times compared to average volumes over the last 90 days.

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Inside Retail

OCTOBER 24, 2021

Omnichannel retailers need to find ways to use the data they hold to personalise ads to customers shopping in stores if they want to match Amazon’s advertising success. The biggest story in FMCG marketing over the last few years has been the rise of Amazon to become the third player in digital advertising, behind only Google and Facebook.

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Wiser

MARCH 20, 2023

Having thorough, up-to-date intel can set one brand apart from the rest and allow them to make important decisions that get a leg up on the competition. Pricing data can be gathered from a multitude of different web locations—competitor websites, social media, Google ads, etc. You set the parameters.

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