Walmart and Roku Team Up to Take on TV Commerce
Retail TouchPoints
JUNE 17, 2022
Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV. From there, tapping “OK” on the Walmart checkout page places the order.
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