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Walmart and Roku Team Up to Take on TV Commerce

Retail TouchPoints

Walmart and Roku have announced a new partnership “to make TV streaming the next ecommerce shopping destination.” Viewers will be able to press “OK” on their remote when they see a product they like in a shoppable ad and proceed to checkout on their TV. From there, tapping “OK” on the Walmart checkout page places the order.

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Best Roku TV Options in 2022

Small Biz Trends

The success of Roku TVs can be attributed to the simplicity of the device, the platform, and of course the content, which has resulted in 43 million monthly active accounts in the U.S. And while Roku is easy to install and use, many people want the platform on their TV. What is a Smart TV? Smart TV vs. Roku TV.

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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

Retail TouchPoints

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). Best Buy wanted to stand out from the crowd, so the retailer turned to Roku , the most-used streaming platform in the U.S. This included: Sponsored ad on the Roku home screen.

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3 Things Connected TV Can Do that Linear Can’t

Retail TouchPoints

But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents nearly 39% of total TV usage. You use that video creation to pull the audience in, and with performance TV those commercials are non-skippable.”

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Has the Age of Shoppable TV Finally Arrived? NBCU is Banking on it.

Retail TouchPoints

Almost as long as there has been TV, there has been the dream of television-enabled commerce (beyond simply running commercials and hoping viewers act on them, of course). Warner Cable’s QUBE remote, one of the first attempts at making TV shoppable. It’s a mystery to them why it’s taken this long for this to happen.

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Walmart partners with Roku on shoppable TV ads

Mass Relators

BENTONVILLE, Ark. — Walmart is partnering with Roku Inc. on a push to turn the streaming TV service into a platform for e-commerce sales. By working with Roku, we’re the first to market retailer to bring customers a new shoppable experience and seamless checkout on the largest screen in their homes – their TV.”.

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Roku Partnership Enables Purchases Directly from Shoppers’ TVs

Retail TouchPoints

Roku and Shopify have partnered to let viewers purchase products from Shopify merchants directly from their TV through Roku Action Ads. Shoppers who see an ad for a Shopify Merchant can press “OK” on their Roku remote to learn more about the product and purchase it directly from their screen.