Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. Through these campaigns, Big W drove 34 per cent higher engagement, and 77 per cent lower cost per acquisition, compared to retail benchmarks.

Advertising 228

Advertising Department Stores Shopping Planning 228

Retail TouchPoints

JUNE 16, 2023

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The enhanced Search features also hold promise for shoppers looking to purchase something closer to home.

Apparel 245

Apparel Accessories Shopping ATS 245

Retail TouchPoints

SEPTEMBER 30, 2022

“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. The biggest way Google is doing this is by making its search more visual.

Shopping 257

Shopping Apparel Advertising Consumer 257

Retail TouchPoints

APRIL 8, 2022

Google is not a retailer or a marketplace, and it doesn’t want to be — the company is very clear about that. Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints.

Merchant Services 267

Merchant Services Shopping Advertising Shipping 267

Retail TouchPoints

JANUARY 13, 2023

The big question for brands and retailers is how to increase revenues and efficiency, decrease expenses and make every customer count. With my background in business and economics, here’s what I would recommend for boosting your top line and bottom line this year. How to Maximize Your Top Line in 2023 .

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Returns Consumer Inventory Management Customer Experience 260

Inside Retail

SEPTEMBER 29, 2021

Google has unveiled new search functions aimed at improving the online shopping experience, including allowing consumers to see retailers’ in-store inventory from wherever they are using their device. A new addition to search results – an “in stock” filter – will show if nearby stores have specific items on their shelves.

Shopping 246

Shopping Consumer Marketing ATS 246

Retail TouchPoints

MARCH 7, 2024

Amidst shifting expectations, what’s become abundantly clear is that a context-specific and emotionally engaging approach to consumer engagement will win the day with all generations — from the zoomers to the boomers and beyond. Conversational search tools unlock more effective discovery using real-time consumer input.

Consumer 262

Consumer Fashion Accessories Shopping 262

Retail TouchPoints

NOVEMBER 30, 2023

Here’s what you need to know about link-building and how to start building a stronger profile that drives more qualified organic traffic to your pages. As an added bonus, search engines like Google and Bing consider backlinks from reputable sites as a vote of confidence in your website’s credibility and authority.

Marketing 248

Marketing Promotions Returns Social Commerce 248

Inside Retail

JUNE 22, 2021

Facebook is set to be a “new Westfield” according to its local retail lead, with a number of changes to the way businesses can reach customers pushing the social media closer to an online shopping centre than ever before. Instagram and Facebook are a new Westfield,” said Kate Box, head of retail at Facebook ANZ. “We

Shopping 236

Shopping Consumer ATS 236

Retail TouchPoints

DECEMBER 2, 2021

We are a place for a user to plan for their future, to get inspired, so I think ‘visual search engine’ or ‘visual discovery engine’ is a better way to capture what we are. ”. Call it what you will, there’s no denying the singularity of the Pinterest platform in today’s digital landscape.

Shopping 215

Shopping Merchant Services Social Commerce Checkout 215

Retail TouchPoints

SEPTEMBER 14, 2023

While 25% of consumers search and purchase in just one online session, the average purchase typically takes much longer — around 15 days and over six sessions. Style quizzes, comprehensive size guides and virtual-try on technology are all tactics that online retailers can employ to help guide their guests to a confident decision.

Returns 250

Returns Checkout Apparel Advertising 250

Retail TouchPoints

APRIL 9, 2021

“We come from a direct marketing background,” said Justin French, VP of Marketing at FastGrowingTrees in an interview with Retail TouchPoints. “We Now the company is continuing to grow by deploying solutions such as advanced search, which has been a critical tool in a segment where not all customers know exactly what they’re looking for.

Shipping 240

Shipping Fulfillment Marketing Accounting 240

Retail TouchPoints

NOVEMBER 5, 2021

Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge. What is an integrated digital marketing campaign? There are more than 3.6

Marketing 289

Marketing Advertising Consumer Shipping 289

Inside Retail

OCTOBER 17, 2023

Great product diversity, changing consumer demands, and the expansion of e-commerce have turned inventory management into a major pain point for retailers. Retailers must manage stock across multiple channels, from bricks-and-mortar stores to online storefronts and third-party marketplaces. Here are some reasons why: 1.

Inventory Management 182

Inventory Management Management Drop-Shipping Fulfillment 182

Retail TouchPoints

DECEMBER 10, 2021

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This is not your parents’ beauty industry.

Promotions 243

Promotions Consumer Marketing Management 243

Retail TouchPoints

JUNE 17, 2021

Visual AI platform renovai offers real-time solutions that help retailers create inspiring, personal interactions with shoppers. The technology works on multiple visual discovery cues shoppers can select, combine or remove until they find exactly what they want.

Shopping 169

Shopping Customer Experience 169

Retail Focus

JULY 26, 2023

In today’s highly competitive digital landscape, aesthetics play a pivotal role in attracting and retaining customers to your online retail business. The visual appeal of your website is crucial in creating a lasting impression and enhancing user experience. Now let’s get started.

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Returns Location Promotions Shopping 130

Inside Retail

JUNE 20, 2023

While there’s a lot of excited speculation about the future of GenAI , it’s already a powerful tool for industries such as retail. Visual search GenAI can revolutionise visual search. This has powerful applications for retailers. So far, ChatGPT is living up to its hype.

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Retail TouchPoints

APRIL 6, 2022

Online retail brands devote an incredible amount of time to the creation of a polished and attention-grabbing homepage. The splashy hero image, a video on autoplay, a carousel of images for a new collection — getting these visuals right plays a huge role in influencing shoppers. Make Product Descriptions Clear and CTAs a No-Brainer.

Checkout 283

Checkout Markdowns Apparel Promotions 283

Retail TouchPoints

NOVEMBER 14, 2022

TRYO is a front-facing lens for all of this tech, and then it drives to purchase through other places,” said Mike Cadoux, Co-founder of TRYO in an interview with Retail TouchPoints. Warehousing and payment systems is not what we’re interested in — we wanted to create an experience that can showcase the best of 3D modeling and AR try-on.

Consumer 332

Consumer Shopping Payment Services Returns 332

Retail TouchPoints

OCTOBER 14, 2020

The subscription activewear retailer had to adjust its strategies to align with the unique strengths of the Pinterest platform. Richey and Julie Piskin, head of Global Partnerships at Pinterest, spoke during the 2020 Retail Innovation Conference session titled How Fabletics Achieved 150% YoY Growth on Pinterest.

Advertising 264

Advertising Fashion Shopping Customer Experience 264

Retail TouchPoints

OCTOBER 21, 2021

We’re indifferent on where the shopping journey ends, where that transaction takes place ,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. We’re Not a Retailer, We’re Not a Marketplace’. That’s a drop in the bucket compared to Amazon’s 1.7

Merchant Services 294

Merchant Services Advertising Shopping Drop-Shipping 294

Inside Retail

NOVEMBER 26, 2023

How can fashion brands and retailers create the right product for the right market at the right time and price with a seamless concept-to-customer solution? Centric Visual Boards is a world-class visually interactive workspace that merges data and images from any business system in real-time.

Marketing 130

Marketing Fashion Apparel Planning 130

Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. In what follows, we discuss the top 2022 e-commerce technology improvements guaranteed to develop your business. . Visual Marketing . Mobile Marketing .

Payment Services 130

Payment Services Promotions Advertising Marketing 130

Inside Retail

JULY 28, 2021

Australian online furniture business Temple & Webster is well on its way to achieving its goal of becoming the biggest furniture retailer — either online or offline — in Australia. So a lot of effort has gone into growing that team quite quickly,” Coulter told Inside Retail. On the benefits of TV advertising. “I

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Finance Advertising Marketing Location 246

Retail Focus

MAY 16, 2024

UX Importance To understand the importance of UX, we must first understand what it means. This includes visual design, functional requirements, information design, navigation design, and more. Intuitive design Upon visiting the platform, you’ll find that it doesn’t take much searching to find what you need.

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Promotions Returns ATS Management 130

Retail TouchPoints

JULY 23, 2021

Last year, multiple lockdowns and store closures forced fashion retailers to go online. Shoppers began reprioritizing what was essential and what was not compared to 2019. Last year was a blessing in disguise — and the necessary wake-up call for retailers to make an online transition. retailers in 2020, up 44.0%

Fashion 263

Fashion Advertising Shopping Consumer 263

Retail TouchPoints

SEPTEMBER 20, 2022

Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok , Snap , Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site and video-based advertising capabilities. in the announcement post. Choose Your Own Model AR try-on tool for apparel.

Advertising 239

Advertising Apparel Promotions Marketing 239

Retail TouchPoints

MARCH 1, 2023

While the opportunities VR and the metaverse offer for the customer experience is a well-explored path, the technology also has the potential to greatly increase retailers’ efficiency on the backend. “When the pandemic came, we were no longer able to get in front of the stores,” said Feldman in an interview with Retail TouchPoints. .

Customer Experience 290

Customer Experience Location Management Planning 290

Retail TouchPoints

SEPTEMBER 3, 2021

Many retailers are now looking for ways to offer customized products, but in the world of prescription eyewear customization has always been the name of the game. the company’s Senior Brand, PR and Communications Manager in an interview with Retail TouchPoints. You have to manufacture each one based on a specific prescription.”.

Shopping 210

Shopping Customer Experience Shipping Fashion 210

Retail TouchPoints

JULY 19, 2022

For the same reasons it’s hard to categorize in the taxonomy of social media, Pinterest has a series of distinct advantages in the race to serve social shoppers — namely the fact that most people come to the site with an open mind (97% of searches on Pinterest are unbranded) but with high levels of commercial intent.

Shopping 243

Shopping Social Commerce Merchant Services Fashion 243

Retail TouchPoints

AUGUST 10, 2023

With the help of ChatGPT and Bard, the hype around generative AI has soared over the past few months, with experts shouting daily from the mountaintops about its potential to revolutionize the retail industry. One of the most common examples of AI in the retail industry today is in the use of chatbots to provide customer support.

Customer Experience 224

Customer Experience Shipping Management Marketing 224

Retail TouchPoints

MARCH 16, 2023

[Editor’s note: This is the third article in our series on AI in retail. Since OpenAI debuted ChatGPT a little over three months ago , “generative AI” has become a hot topic and no industry has been left untouched — least of all retail. But how can retail professionals separate the hype from reality? Generative AI] is different.

Merchant Services 317

Merchant Services Visual Merchandising Advertising Management 317

Retail TouchPoints

DECEMBER 13, 2021

Carrie Tharp, VP, Retail & Consumer, Google Cloud. These retailers are using the Cloud to unlock digital potential across their business — both online and in stores — and Carrie Tharp, Google Cloud’s VP of Retail and Consumer, is helping them do it.

Merchant Services 182

Merchant Services Shopping Consumer Checkout 182

Retail TouchPoints

NOVEMBER 24, 2022

One of the ecommerce industry’s best practices is creating a frictionless commerce experience, which includes streamlined search, predictable website navigation and expedited checkout. Develop a strong visual brand identity. Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales.

Merchant Services 236

Merchant Services Checkout Shopping Location 236

Retail TouchPoints

FEBRUARY 23, 2022

This is a technology that has a ton of promise, but it just hasn’t hit performance yet,” said Matt Maher, Futurist and Founder of M7 Innovations in Retail TouchPoints’ recent Ecommerce Tech Guide. People want to see what they’re buying.”. While eMarketer projects that 47% of the U.S. The trust just isn’t there.

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Accounting Customer Experience Shopping Consumer 232

Retail TouchPoints

APRIL 20, 2021

Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. Absolutely not.

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Consumer Marketing Spend Advertising Location 261