Shopping habits, Retail Media, and Virtual Fitting Rooms - Weekly Snacks #52
Tokinomo
APRIL 25, 2023
Campaign corner Taste tester. In Hershey’s commercial , we find out that Lane, a kid, chose to dress up as a Hershey's taste tester for career day at his elementary school. His principal informed Hershey's about Lane's choice, and after a year, Hershey's surprised the school by making Lane their official taste tester.
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