Remove retail virtual-fitting-rooms
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Shopping habits, Retail Media, and Virtual Fitting Rooms - Weekly Snacks #52

Tokinomo

Campaign corner Taste tester. In Hershey’s commercial , we find out that Lane, a kid, chose to dress up as a Hershey's taste tester for career day at his elementary school. His principal informed Hershey's about Lane's choice, and after a year, Hershey's surprised the school by making Lane their official taste tester.

Shopping 186
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True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

Retail Focus

True Fit , the AI-driven platform that decodes size and fit for shoppers and fashion retailers, has announced that, following its launch in Shopify at the end of 2023, it is now driving a 14% average GMV growth for fashion brands on the platform, giving rise to the next generation of scaling fashion retailers.

Fashion 147
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H&M to Test Smart Mirrors and Enhanced Checkout Tech at COS Stores in the U.S.

Retail TouchPoints

“Throughout 2022 we will test a new frictionless and personalized shopping experience — from the fitting room to checkout,” said Alan Boehme, CTO at H&M Group in a statement. Among the tech solutions set to debut at COS Beverly Hills are fitting rooms equipped with smart mirrors.

Checkout 288
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TA3 Swim Lowers Return Rates 47% with Virtual Fitting Room Tech

Retail TouchPoints

Selling swimsuits online was proving challenging for TA3 Swim due to customers often incorrectly choosing their own sizes — a problem for all apparel and footwear retailers, but particularly for the body-hugging styles sold by TA3 Swim. Of course, regular sizing was also an issue since the perfect fit was absolutely critical.

Returns 198
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Walmart Furthers Inclusivity by Letting Shoppers Choose Models that Match Their Body Type

Retail TouchPoints

Walmart is helping ecommerce shoppers get a better idea of how clothes will fit them with Choose My Model, a digital experience that lets shoppers select from 50 models between 5’2” to 6’0” in height and sizes XS to XXXL. The technology is powered by Zeekit, a virtual fitting platform Walmart acquired in May 2021.

Apparel 240
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Online Menswear Retailer Reduces Returns to 3% with Virtual Fit Technology

Retail TouchPoints

Many ecommerce retailers, particularly in the apparel space, have resigned themselves to return rates of 20%, 30% or more as a death-and-taxes-style inevitability. We incorporate vertical lines through the different materials we use to make our shirts,” explained Villanueva in an interview with Retail TouchPoints. “We

Returns 299
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Bershka launches virtual fitting rooms to cut returns and boost online sales

Retail Gazette

Bershka has teamed up with AI-powered virtual fitting room platform 3DLOOK as it looks to reduce rising return rates and offer a more “seamless online shopping experience”. ” Click here to sign up to Retail Gazette‘s free daily email newsletter .”

Returns 110