How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing
Retail TouchPoints
FEBRUARY 17, 2021
As a result, retailers needed to reshape their ordering options and, in some cases, the entire layout of their stores. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy. As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S.
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