Remove retail retail-digital-marketing-ideas
article thumbnail

Salesforce Survey: 36% of Retail Employees Already Using Generative AI

Retail TouchPoints

Retailers have been eager to jump on the generative AI bandwagon: according to a new survey conducted by Salesforce and the Retail AI Council , retail executives estimate that 36% of their employees already are using generative AI today, with that figure projected to rise to 45% by 2025.

article thumbnail

2024 VM and Display Show: A Fusion of Creativity, Sustainability, and Retail Innovation

Retail Focus

The 2024 Visual Merchandising and Display Show, hosted on April 16-17 at the Business Design Centre in London, provided a comprehensive look at the future of engaging retail spaces through innovative design and display. Each product is carefully designed to enhance the overall ambience and mood within retail spaces.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Retailers Can Leverage Multilingual Content to Expand Globally

Retail Focus

With the world becoming more globalised by the day, retailers need to prioritise multilingual content strategies. Let’s dive into this guide on how retailers can take advantage of this right now. One reason why language diversity is important is because retailers want to easily connect with their customers.

article thumbnail

What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246
article thumbnail

EuroShop 2023 Preview

Retail Focus

EuroShop 2023 is set to be more important than ever as the global retail industry looks to recover from the effects of the pandemic. Taking place in Düsseldorf from 26 February to 2 March, EuroShop will provide a platform for over 1,700 exhibitors from 56 nations to showcase their latest developments and innovations in the retail industry.

article thumbnail

Kohl’s Expands Home Assortment 40%, Seeks to Become Seasonal Décor Destination

Retail TouchPoints

The retailer also is positioning itself as a seasonal décor destination, promising 60% newness in home and holiday décor seasonally as a strategy to boost customer retention. We’re incredibly encouraged by initial customer response to our home décor assortment, and we see Kohl’s becoming a more formidable player in the home business.”

article thumbnail

5 Ways Retailtainment is Reshaping OOH Advertising

Retail TouchPoints

While the fundamentals of a top-performing campaign — like solid storytelling — remain very much intact, the landscape is evolving to inspire creative innovation and enable digital integration. There’s a lot of potential there,” he said in an interview with Retail TouchPoints.