Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric
Retail TouchPoints
APRIL 16, 2024
Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. 2) Net New Referral Revenue, which captures the revenue generated from new customers acquired through referrals. Measuring EGR in ecommerce is even simpler.
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