Remove retail referral-program
article thumbnail

Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. 2) Net New Referral Revenue, which captures the revenue generated from new customers acquired through referrals. Measuring EGR in ecommerce is even simpler.

article thumbnail

8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Retail TouchPoints

The question is how to track this channel and effectively scale up efforts to grow the customer base more efficiently, and that’s where referral automation programs come in. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024

Retail TouchPoints

August’s overall retail sales in the U.S. However, the overall data masks some key data points that may be of concern to retailers, including data showing declines in discretionary categories such as furniture (-1.0%) and sporting goods (-1.6%). That quote can be a guiding mantra for retailers heading into the Q4 shopping season.

Consumer 293
article thumbnail

Zero-Party Data Builds Loyalty and Reduces Mistargeting

Retail TouchPoints

This could be gathered as a style quiz that captures clothing sizes, a request to join an SMS program or the option to join a brand’s loyalty program. Clothing brand Princess Polly conducted a flash sale campaign and saw a 10X ROI for loyalty customers versus customers not in their loyalty program.

article thumbnail

Memberships and Customer Loyalty Programs Grow Customer Lifetime Values

Storis

Furniture retail customers gravitate to brands that understand their needs and incentivize their loyalty. Crafting enticing reward and membership programs is a competitive advantage, especially as customers are inundated with choices and retailers compete on overlapping product offerings.

article thumbnail

Memberships and Customer Loyalty Programs Grow Customer Lifetime Values

Storis

Furniture retail customers gravitate to brands that understand their needs and incentivize their loyalty. Crafting enticing reward and membership programs is a competitive advantage, especially as customers are inundated with choices and retailers compete on overlapping product offerings. What is Customer Lifetime Value?

article thumbnail

TikTok Continues Amazon-like Push into Commerce with Fulfillment Services in the UK

Retail TouchPoints

Now the UK also will be the first market for the company’s new logistics program, called Fulfilled by TikTok (FBT). Amazon’s SFP program first launched in 2015, was shut down for a time, and then re-opened as an invite-only offering in June 2023. 1, 2023, multiple sources report.