Ulta to Pilot In-Store Sampling and Advertising Tech
Retail TouchPoints
OCTOBER 25, 2023
Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. Additionally, the SOS machines will offer complimentary Rael period care products for all Ulta Beauty guests.
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