Retail Dive

JULY 18, 2022

Retailers have a new secret weapon for creating memorable experiential marketing campaigns.

Marketing 104

Marketing 104

Retail TouchPoints

DECEMBER 14, 2021

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. physical space — the new experiential landscape that successful creators and influencers understand.

Marketing 312

Marketing Planning Consumer Fulfillment 312

Retail TouchPoints

OCTOBER 25, 2023

The influencer field has capitalized on this phenomenon for decades and often draws major celebrities like the Kardashians and their legions of followers to mind. However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of.

Advertising 279

Advertising Accounting Marketing Promotions 279

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

JUNE 9, 2022

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. The influencer marketing industry is poised to reach $16.2 The influencer marketing industry is poised to reach $16.2

Consumer 356

Consumer Marketing Promotions Management 356

Inside Retail

DECEMBER 7, 2023

The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements. The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers.

Advertising 245

Advertising Consumer Fashion Marketing 245

Retail TouchPoints

MAY 1, 2024

Retail is in the midst of a significant transformation. The retail focus has shifted from mere selling to crafting connections through a blend of art and science. Human-centric technology encourages retailers to think beyond traditional displays. Over half of U.S. Over half of U.S.

Consumer 290

Consumer Store Layout Customer Experience Checkout 290

Retail TouchPoints

JULY 6, 2022

are currently a mere one-tenth the size of China’s market, it is gaining traction nationwide. To capitalize on this growing opportunity, brands, retailers and even grocers are sharpening their social media strategies and placing authentic content creation at the center of everything they do. Although social commerce sales in the U.S.

Social Commerce 275

Social Commerce Jewelry Grocer Accessories 275

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. This allowed brands to have a one-on-one relationship with consumers while also providing them with data and insights to better understand marketing impact in ways that had never before been possible.

Consumer 239

Consumer Wholesale Marketing Returns 239

Inside Retail

DECEMBER 3, 2023

Over the last few years, a new demographic is set to become more prominent in the retail landscape. The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods.

Advertising 264

Advertising Payment Services Consumer Finance 264

Retail TouchPoints

SEPTEMBER 2, 2022

To capitalize on this new market opportunity, brands and retailers must understand what Gen Z consumers want and expect from the brand experience. The Retail Influencer Network , an exclusive group of senior business leaders and influential investors and analysts founded by Berns Communications Group, will gather in New York City Sept.

ATS 223

ATS Consumer Marketing Fashion 223

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

Advertising 246

Advertising Fashion Consumer Accounting 246

Retail TouchPoints

MARCH 20, 2024

MNTN has fully integrated with Rockerbox , allowing marketers to more accurately measure the influence of their connected TV (CTV) advertising on conversions and revenue alongside other marketing channels directly within the Rockerbox platform.

Advertising 227

Advertising Marketing ATS 227

Retail TouchPoints

APRIL 25, 2024

Advertising Sales and Marketing at TelevisaUnivision in a statement. This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that extend the reach of brands and offer more touch points to engage with consumers.”

ATS 224

ATS Advertising Marketing Consumer 224

Inside Retail

MAY 2, 2024

Retailers’ ability to understand and connect with Gen Z will be critical to their success in the coming years. But many brands are simply copying and pasting their millennial marketing playbook for the next generation, according to Ypulse senior content marketing manager Anastasia Pelot.

Outdoor 264

Outdoor Finance Marketing Advertising 264

Retail Focus

APRIL 30, 2024

If you’re considering selling your high-end watch, understanding the factors that influence its resale value is crucial. Certain brands, like Rolex, are renowned for their timeless appeal and robust resale market. Market Demand The demand for luxury watches fluctuates based on market trends and consumer preferences.

Accessories 130

Accessories Marketing Returns Consumer 130

Retail TouchPoints

JUNE 27, 2022

And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. The biggest opportunity isn’t on TikTok or Instagram; retailers’ most valuable influencers are already on their payrolls.

Advertising 261

Advertising Employee Engagement Consumer Marketing 261

Retail TouchPoints

JUNE 23, 2022

Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach out directly to brands and submit content for marketing campaigns. This is a strategic business for me,” said creator Troy Brooks in an interview with Retail TouchPoints.

Marketing 262

Marketing Brand Management Management Social Commerce 262

Retail TouchPoints

SEPTEMBER 2, 2021

A retailX panel of social media and influencer experts had a candid conversation about how influencers are driving the maturity of social commerce, which is expected to reach $36.09 The industry as a whole has identified partnering with influencers because they are creatives,” explained Vitola. billion in the U.S.

Social Commerce 257

Social Commerce Accounting Marketing Planning 257

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Rebuilding trust with micro- and nano-influencers.

Marketing 240

Marketing Consumer Advertising Retail Marketing 240

Inside Retail

OCTOBER 8, 2023

Beauty lovers of all ages, aesthetics and gender presentations were in thrall to their favourite influencers and founders, loving the swag, and enjoying a collective passion for the beauty and fragrance industry. The retail appeal of hosting interactive festivals Sephoria isn’t the only beauty festival in the game.

Returns 246

Returns Consumer Marketing Location 246

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 284

Social Commerce Beauty and Health Advertising Merchant Services 284

Retail TouchPoints

APRIL 24, 2023

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. Let’s take a look at what retailers need to consider when reaching Gen Z and millennial shoppers. 1] [link]

Shopping 259

Shopping Accessories Social Commerce Consumer 259

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. In the realm of retail, understanding this behavior is paramount. Psychological Factors Influencing Students’ Purchasing Decisions Motivations and Needs. Social Influence.

Consumer 130

Consumer Marketing Fulfillment Promotions 130

Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. In fact, seven out of 10 marketers in the U.S. This influence is already being felt across the buyer journey.

Shopping 233

Shopping Advertising Consumer Marketing 233

Retail TouchPoints

JUNE 15, 2023

Retail TouchPoints has unveiled the winners of the third annual Brand Experience Awards. The winners were announced during an awards ceremony during the Retail Innovation Conference & Expo at McCormick Place in Chicago, bring executives across the retail realm together to celebrate their successes.

Customer Retention 235

Customer Retention Jewelry Outdoor Fulfillment 235

Retail Bound

MAY 9, 2023

Influencer marketing is a form of marketing where businesses partner with social media influencers to promote their products or services. Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers.

Promotions 98

Promotions Marketing Shopping Planning 98

Inside Retail

APRIL 4, 2024

It’s the latest signal that a major opportunity is coming for retailers, reinforcing estimates that the cross-border e-commerce market will reach US$7.9 Consumers in Australia’s key markets of China, Hong Kong and Singapore were especially inclined to use social commerce. appeared first on Inside Retail Australia.

Merchant Services 130

Merchant Services Payment Services Social Commerce Checkout 130

Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As million followers.

Fashion 130

Fashion Promotions Target Market Consumer 130

Inside Retail

APRIL 23, 2024

But this is not a replication of history, Inside Retail spoke to Nuholt Huisamen, managing director of Levi Strauss & Co for East Asia Pacific, about how nostalgia is fueling the future of the business. The dance between honouring the past and looking to the future is one that Huisamen and Levi’s team is extremely conscious of. “We

Fashion 262

Fashion Marketing Consumer Management 262

Retail TouchPoints

JULY 7, 2022

Many brands are anxious to tap into the strong relationships that influencers have established with their followers, but may be wondering how to manage such an inherently bottom-up process: dealing with dozens, hundreds or even thousands of individual creators, each with his or her personal style.

Marketing 279

Marketing Social Commerce Consumer Management 279

Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Students, with their distinct preferences, behaviours, and purchasing power, represent a dynamic segment that can drive trends and influence brand loyalty across various industries.

Retail Marketing 130

Retail Marketing Marketing Advertising Consumer 130

Retail TouchPoints

DECEMBER 1, 2022

BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its members. We’re seeing something like 50 retail networks launched in the U.S. alone already,” said Jon Flugstad of McKinsey in a Retail TouchPoints report on retail media.

Wholesale 299

Wholesale Advertising Marketing Returns 299

Retail TouchPoints

OCTOBER 10, 2023

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. eMarketer expects retail mobile commerce sales to account for 43.4% of total retail ecommerce sales in 2023. For retailers, however, mobile is messy.

Payment Services 237

Payment Services Social Commerce Accounting Customer Experience 237

Retail TouchPoints

APRIL 4, 2023

Social media has become an essential part of any business’ marketing strategy, and Instagram has emerged as a leading platform for reaching out to potential customers. Engage with Influencers An increasingly effective way to increase your brand’s reach on Instagram is by partnering with influencers and creators.

Management 224

Management Advertising Marketing Accounting 224

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base. Can Parade avoid the pitfalls?

Apparel 246

Apparel Promotions Consumer Fashion 246

Retail TouchPoints

FEBRUARY 8, 2024

Claire’s has tapped a range of young creators and influencers for its new campaign and a corresponding platform called The Collab, inviting them to share their stories, talents and perspectives through ongoing content development and social dialogue. Claire’s has been busily exploring ways to connect with and represent members of Gen Zalpha.

Accessories 258

Accessories Fashion Consumer Marketing 258