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Retail TouchPoints
DECEMBER 20, 2021
As retailers race to increase their ecommerce capabilities to meet this blended opportunity, those that seamlessly offer consumers what they want, when they want, regardless of how they are shopping — whether on mobile, social, or in-store — will win. Search provides a unified view and helps retailers bridge an omnichannel experience.
Retail TouchPoints
SEPTEMBER 30, 2022
“Natural” was the word of the day at Google ’s third annual SearchOn event , where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. The biggest way Google is doing this is by making its search more visual.
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Retail TouchPoints
OCTOBER 21, 2021
In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. We’re Not a Retailer, We’re Not a Marketplace’.
Retail TouchPoints
SEPTEMBER 27, 2023
That was just amazing to me, because common knowledge is that it’s three to four touch points, then someone’s aware and they convert, but that’s not even close,” said Barron. It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory.
Retail TouchPoints
JULY 10, 2020
The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which makes a strong performance on Google Ads vitally important. Amazon Is An Advertising Juggernaut, But Smaller Retailers Can Still Be Seen. The key to beating Amazon is winning where you can.
Retail TouchPoints
FEBRUARY 25, 2022
Experiential retailer b8ta officially shut down its U.S. In March 2020, b8ta furloughed approximately 250 retail associates and laid off nearly half its corporate employees due to store closures. As a result, the retailer will carry on even after the closure of the U.S. Experiential Retail Will Never be the Same.
Retail TouchPoints
SEPTEMBER 4, 2020
As an essential retailer, Canadian supermarket giant Loblaw was in a good position to weather the COVID-19 outbreak. However, when e-Commerce sales spike 4X in a matter of days, even strong retailers can feel the strain. The demand for online groceries grew to levels we didn’t expect for years to come.
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