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Beyond Acquires Zulily, Plans to Revive Brand in Q2

Retail TouchPoints

Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has acquired the intellectual property of defunct flash-sale retailer Zulily , following that platform’s abrupt wind-down of its business in late 2023. Newly appointed Beyond, Inc. Beyond paid $4.5 Now Beyond, Inc.

Planning 250
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How To Look For Sales While Buying Mushroom Gummies?

Retail Focus

With an ever-expanding market and many brands vying for attention, savvy shoppers understand the importance of hunting down sales to maximize savings without compromising quality. This comprehensive guide will delve into the strategies and insider tips to help you uncover sales while buying these gummies.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

In early 2022, a top 10 footwear brand dropped an exclusive line of sneakers. Queue-it ran a post-sale audit on this sneaker drop, finding up to 97% of the activity was inorganic — clicks, visits and requests from bots designed to snatch up stock for resale at huge markups. Almost 30% of online retail traffic is now bots.

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Retail Brands Have Missed the Mark on NFTs: Three Ways to Get it Right Going Forward

Retail TouchPoints

Retailers never get a rest: there’s always a new digital advertising platform to master. Though standards are scarce, fraud is rife and big wins are few, many retail brands have already tested the NFT waters. It is tempting to set up an NFT drop as a one-and-done experiment. Today, NFT campaigns are the emerging medium.

Consumer 253
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As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% retail ecommerce sales — and 6.5% retail sales — in 2023. of total U.S. of all U.S. But these features often end up backfiring, ultimately confusing consumers and making the experience feel chaotic and frustrating.

Consumer 230
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Bridging The Gap Between The Now And New Normal

Retail TouchPoints

While no industry has been left unscathed by the COVID-19 pandemic, for retail the impact and measures to stop the spread of the virus has already sent shock waves across the globe. For omnichannel retailers, in-store sales can represent anything between 50% to 95% of their revenues — this is a scary and uncertain time.

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Why Experience, Story and Video Are Key Sales Drivers in Chinese Cross-Border Commerce

Retail TouchPoints

Chinese cross-border commerce has been a hot topic, and it’s becoming potentially even hotter as major retailers prepare for potential cost-cutting by U.S. and the country remains a major opportunity for retailers that are able to appeal to its consumers. Amazon and Tmall Appeal to Very Different Shopping Impetuses.

Consumer 230