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The Click Before the Brick: How Digital Shapes Shopping

Retail Focus

This phenomenon is known as “The Click Before the Brick,” where digital presence shapes our shopping experiences. You can compare prices, read reviews, and make purchases with a simple click. Online retailers use algorithms to analyze your browsing and purchase history, offering recommendations tailored just for you.

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NZ toy company Zuru loses trademark case against Lego

Inside Retail

Zuru began selling its Max Build More building bricks in 2018 and put a statement on its packaging saying the bricks were compatible with Lego’s ones. From click to brick in minutes: How Lego is tapping into “quick commerce” The post NZ toy company Zuru loses trademark case against Lego appeared first on Inside Retail.

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Superdrug to open 25 new stores this year in major retail expansion

Retail Gazette

Superdrug has kicked off a major investment into its bricks-and-mortar portfolio, with plans to open 25 new locations and refit 60 existing stores this year as it celebrates its 60th year on the high street.

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Primark mulls click-and-collect trial expansion

Retail Gazette

Primark is looking to expand its click-and-collect trial across further stores, with the possibility of launching the service to markets outside Britain, its CEO has confirmed. The fast fashion chain is currently trialling click-and-collect across 57 stores, for its womenswear and kidswear products.

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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

Yet retailers aren’t making the most of this treasure trove of data — often due to a lack of resources and a reliance on complex, handbuilt integrations between different tools in their ecommerce stack. Alongside tracking search performance data, analyzing how shoppers use search can deliver deep customer insight for merchants.

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White paper: Joy of Shopping

Retail Focus

The joy of shopping in bricks-and-mortar stores retains its pre-covid social value, but the key to on-going success is the industry understanding that customer needs have changed irrevocably, and they need to continue to adapt to meet them. Click on the preview below to read or download the full report.

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The New Digital Dilemma: How to Elevate Customer Relationships in an Increasingly Commoditized Marketplace

Retail TouchPoints

Consumer-facing brands have spent hundreds of millions of dollars over the past few decades creating unique customer experiences in their physical brick-and-mortar locations. Take retail banks and credit card providers, for example. A new customer experience study from J.D. million customers across the UK and Ireland.