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How To Use Responsive Search Ads Effectively

Store Growers

An essential part of Google Search campaigns are your text ads. Google used to have a number of different text ad formats you could choose from, but today, responsive search ads are the default option. What are Responsive Search Ads? How do responsive search ads work?

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Salesforce Survey: 36% of Retail Employees Already Using Generative AI

Retail TouchPoints

In part because the generative AI adoption curve has been so steep, concerns about the technology — and the quality of the data that informs its responses — have taken on greater urgency. Executives’ top concern, at 50% , is bias, when AI algorithms product prejudiced results or responses. Take for example Google Shopping. “A

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Is Retail Media the New Walled Garden and is that a Bad Thing?

Retail TouchPoints

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. Performance requires user event data streams — including purchase, search, browse and add to cart — to train the machine learning models that are needed for predictions and optimization. Many of them do not.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

digital advertising channel after paid search and paid social campaigns. Currently, Amazon dominates the space with almost 78% of retail media ad revenue in 2021, trailed by Walmart at a significantly lower rate of 5.4%. Retail media ads are served in real time across search, display and product pages within a retailer’s site.

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DOJ Complaint Accuses Google of Having ‘Monopolistic Grip’ on Advertising Market

Retail TouchPoints

One industry behemoth, Google, has corrupted legitimate competition in the ad tech industry by engaging in a systematic campaign to seize control of the wide swath of high-tech tools used by publishers, advertisers, and brokers, to facilitate digital advertising,” wrote the DOJ in its complaint.

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Google Aims to ‘Supercharge’ Shopping with Generative AI-Enhanced Search

Retail TouchPoints

Senate next week about potential regulation surrounding generative AI, Google leaned into the tech at its annual I/O conference for developers , announcing plans to use generative AI to enhance a number of its core experiences, including search. billion of which are refreshed every hour.

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How Henry Rose Drove 1.9M TikTok Impressions with Agile Creative

Retail TouchPoints

It’s another vehicle for them to learn about brands and search for product information.” Indeed, consumers are increasingly using TikTok as a search engine — a big reason why the platform recently unveiled Search Ads Toggle , which allows brands to serve ads in TikTok search results. million impressions.