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Why retail needs a whole new strategy to target Gen Z

Inside Retail

Retailers’ ability to understand and connect with Gen Z will be critical to their success in the coming years. Merging conversational commerce with their core values is really the key to engaging in a very authentic way with Gen Z,” stated Pelot. So it’s no wonder that 50 per cent of Gen Z say that brands “don’t get them”, she said.

Outdoor 264
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Why e-commerce players need a composable commerce solution

Inside Retail

Recent years have brought unprecedented opportunities and challenges to the e-commerce space. While the pandemic sparked explosive growth in online retail, retailers are still having to deal with the relentless pace of technological advance as well as more general shifts in customer behaviour and expectations.

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How consumers’ forensic focus on prices is driving cross-shopping

Inside Retail

Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value. Craig Flanders, CEO of advertising agency Spinach, believes the cross-shopping trend is here to stay for the foreseeable future.

Consumer 255
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Restaurants and retailers expect better times ahead

Inside Retail

The latest edition of Square’s annual Future of Commerce report, prepared in collaboration with Wakefield Research, highlights a positive outlook for Australia’s restaurant and retail industries.

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Innovation Labs Showcase Tech That’s Ready for Tomorrow’s Challenges

Retail TouchPoints

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. But retail executives also need to prepare for the future (no mean feat in an era of rapid and unexpected change).

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Research sheds light on the Australian e-commerce consumer journey

Inside Retail

The e-commerce boom of the last two years has been felt across the globe, and the Australian market is no exception. There has been a wealth of research carried out in an attempt to shed light on the rapidly changing e-commerce landscape. More Australian consumers are using multiple platforms.

Consumer 292
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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey? Keep visiting this hub to get the latest and greatest content related to the show!