Why retail needs a whole new strategy to target Gen Z
Inside Retail
MAY 2, 2024
Retailers’ ability to understand and connect with Gen Z will be critical to their success in the coming years. Merging conversational commerce with their core values is really the key to engaging in a very authentic way with Gen Z,” stated Pelot. So it’s no wonder that 50 per cent of Gen Z say that brands “don’t get them”, she said.
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