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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Holistic Search Intelligence maximizes ROAS on Google in four ways: 1. Optimizing share of voice. Maximizing sales.

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Emma Lewisham credits her skincare brand’s success to never compromising

Inside Retail

The founder and CEO of New Zealand skincare brand Emma Lewisham shares not only a name but an ethos with her business. Emma Lewisham, both the founder and the brand, has disrupted the beauty industry since launching in 2019 with a skincare line designed to be sustainable for people and the planet. “I

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Engage3 Helps Retailers Optimize Pricing Across all Channels

Retail TouchPoints

Engage3 aims to help retailers grow revenue and drive store trips by tracking and optimizing their price image through the Omnichannel Intelligence module, part of the Price Image Management suite.

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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel.

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Interactive voice response systems can revolutionise customer experience

Inside Retail

In an era when consumers expect brands to respond rapidly to queries about products, delivery schedules and any other interaction, a growing number of retailers are turning to interactive voice response (IVR) systems to enhance customer experience.

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Akeneo Acquires AI Platform Unifai, Creating World’s First Intelligent Product Cloud

Retail Focus

The strategic acquisition is poised to revolutionise Akeneo’s Product Cloud offering , infusing intelligence and cutting-edge technology to further elevate product experiences for brands, manufacturers, retailers and distributors globally.

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Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Retail TouchPoints

The same could be true of all for-profit organizations, but the CPG industry is unique in its unrelenting pace of new product launches designed to woo or wow an audience that has grown accustomed to constant change. Of the 30,000 new consumer products released each year, most of them fail. existing knowledge). Better engagement.