Remove product-highlight-attribute
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The Product Highlight Attribute: Practical Tips

Store Growers

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. And one of these recent additions is the product_highlight attribute. In this article, we’ll cover how to use the attribute, and explain how to avoid feed issues related to it. No, product_highlight is optional.

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Chase Launches Retail Media Network; Air Canada and Whataburger Among First Set of Clients

Retail TouchPoints

The Chase team succeeded in creating a thoughtful, targeted offer that exceeded our expectations,” said Scott O’Leary, VP of Loyalty and Product for Air Canada in a statement. “ Air Canada , Solo Stove , Blue Bottle and Whataburger are among the first brands to test out Chase Media Solutions with a series of 30-day campaigns.

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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

The FTC’s blog post lays out four criteria the agency will use to examine AI and ML claims: Are you exaggerating what your AI product can do? Are you promising that your AI product does something better than a non-AI product? Does the product actually use AI at all? Are you aware of the risks?

Marketing 231
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Vibes Helps Retailers Enable Real-Time Messaging Through Mobile Wallets

Retail TouchPoints

The solution is designed with attribution in mind, to help retailers better understand overall ROI from their marketing and loyalty efforts. Vibes also is rolling out Dynamic Strip Images, which will allow brands to automatically update mobile passes to change a shopper’s loyalty membership level or highlight specific products or offers.

Marketing 260
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Wellness booms and so does the share price of pharmaceutical retailers

Inside Retail

Wellness has become a priority for people in the wake of the pandemic as evidenced by the surge in demand for health and well-being products, which is projected to reach $5.2 This growth is largely attributed to an ageing population, rising health concerns, and a shift towards preventive healthcare.” billion by 2030.

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How Amazon, Temu and Shein are disrupting Australian retail today

Inside Retail

Marketplace shopping has become mainstream in Australia, with 93 percent of consumers using platforms like Amazon, Catch and Temu to search, discover and purchase new products last year. When faced with out-of-stock scenarios on Amazon, shoppers are now marginally less likely to search for the product on another shopping platform.

Consumer 130
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Pernod Ricard Successfully Manages Execution Compliance

Wiser

Crafting a Strategy for Success Snooper’s (now Wiser’s) role encompassed real-time shelf reporting to highlight compliance with key promotional metrics, enabling Pernod Ricard to take immediate corrective actions. Turning Data Into Action Successful in-store execution extends beyond mere product placement.