Price and Prejudice: Putting a Price Tag on Brand Value
Wiser
NOVEMBER 21, 2016
PRICES SO LOW, WE CAN’T ADVERTISE THEM! Your resellers may assume that, by violating or skirting MAP policies, they are only doing damage to their own profit margins (damage they plan to make up elsewhere), but as a brand, you know that’s not the case. How are Pricing and Brand Value Related? FLASH SALE!
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