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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. In the same way that all consumers have vastly different shopping preferences, they also have different communication preferences. By contrast, only 28% want to receive offers and promotions via text.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Opinion: An Unvarnished Review of the Smart Cart Shopping Experience

Retail TouchPoints

Lucky for me, my local ShopRite just started offering Instacart ’s Caper Carts , so I had the chance to get some work done while also doing my weekly grocery shopping (talk about multi-tasking). Smart shopping carts are [an easy way for] retailers to dip their toes into [autonomous checkout]. Those grapes end up being $17 ?!

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The Benefits of Consolidating Point of Sale Data

Retail Pro

When a retailer collects information about its customers, the data reveals important statistics, such as what’s popular, the timing of purchases, who’s buying (demographics), and how customers are shopping, i.e., online or in-store.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

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GK Helps Retailers Enable Checkout-Free Store Shopping

Retail TouchPoints

Shoppers can use an app to see all relevant information about their basket as they shop, including items, price, additional product info, total cost so far, and promotions and coupons that have been redeemed.

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Joya Touch 22, the ultimate self-shopping companion

Inside Retail

Datalogic’s newest model scanner the Joya Touch 22 opens up a world of opportunity for retailers by dramatically improving the shopping experience of their customers and freeing up staff from checkout duties. A major benefit for shoppers is that they don’t need to hold the device to scan items as they move through the store.