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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. When it comes to SMS notifications, nearly half (48%) of customers want updates on shipping tracking , and 44% want order status confirmations. By contrast, only 28% want to receive offers and promotions via text.

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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale] ,” he shared in an interview with Retail TouchPoints. Previously, TikTok had only shared the availability of FBT in the U.K. ; Photo courtesy of TikTok)

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Are barcodes the next big shift in retail tech?

Inside Retail

Rethinking the barcode The barcode – a block of irregular black lines signifying a product’s unique SKU – was launched in Australia in the 1970’s as retailers decided they needed a normalised system to track and scan products at their point of sale.

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How to Keep Your Loyalty Program Members Engaged Long-Term, Even After the Holidays

Retail TouchPoints

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. According to Clarus Commerce data , during the holidays shoppers cared most about product discounts, special expedited shipping, better return policies and free samples with purchase.

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Why retailers are moving their ad spending into in-store digital assets

Inside Retail

When Entwined first took over the account, the company had five games in the market and was shipping printed material to 4000 sites three times a week. While brands have often funded promotional campaigns for specific brands, there’s never been a really clear commercialisation of it, he says.

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Welcome to the new customer experience

Inside Retail

Loyalty initiatives are being embedded across the entire supply chain, from the frontline staff who bring loyalty programs forward to the merchandising teams that select products as part of a promotion. Driving real-time omnichannel engagement.

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Star Micronics Prepares Channel Partners for Future POS Industry Changes

Star Miconics

Point-of-sale (POS) hardware will not be affected in the short term. However, when we think about AI in POS, we think about how AI can detect trends in products and sales, offer promotions, upsell, and adjust pricing suggestions as appropriate. However, for Star, shipping issues are 95% solved.