Engaging Customers Beyond the Point of Sale with Mobile Marketing
Retail TouchPoints
NOVEMBER 2, 2021
If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. When it comes to SMS notifications, nearly half (48%) of customers want updates on shipping tracking , and 44% want order status confirmations. By contrast, only 28% want to receive offers and promotions via text.
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