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Nowhere is this more evident than in Australian supermarkets where – following international trends – the deployment of digital screens is driving significant increases in sales of participating brands. per cent greater than the weeks where we had other in-store retail media.
For example, Lotus’s, one of Thailand’s largest hypermarket and supermarket retailers, with more than 2,600 stores, launched a “Summer Fun Campaign” through 19 April, offering promotions on more than 1,400 products. Arrivals from overseas topped 2.2 million visitors. trillion baht.
While some brands such as HMV and The Entertainer have placed expansion plans on pause as they deal with the fallout from the Budget, some are racing ahead with a raft of new shops. The Range The Range is ramping up its expansion plans this year as it looks to open 10 new superstores each month in 2025.
So how should shopper marketersplan their shopper communication to cut through media clutter and maximize the impact on shopping behavior? The new world of shopper communication is full of opportunities… but From the shopper marketer’s point of view this new world could be seen as nirvana.
So how should shopper marketersplan their shopper communication to cut through media clutter and maximize the impact on shopping behavior? The new world of shopper communication is full of opportunities… but From the shopper marketer’s point of view this new world could be seen as nirvana.
Price planning is one of the most difficult (and often misunderstood) elements of retailing strategies. But emulating successful retailers in price planning isn’t enough. Standard price planning strategies (competition pricing, cost-plus, high-low, EDLP, etc.) What does this mean for price planning?
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