How 99 Bikes plans to return to profit with an electric-powered push
Inside Retail
MARCH 26, 2024
Pedal Group owns two separate businesses in the bicycle industry, 99 Bikes, a direct-to-consumer (DTC) retail operation, and Advance Traders, a bicycle wholesale business that the group acquired in July 2008. “At This year, the group has closed three stores in New Zealand and in the highly competitive UK market, two closures are planned.
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