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Bakers Delight’s promo product pricing plan hits ACCC roadblock

Inside Retail

The Australian Competition and Consumer Commission (ACCC) has blocked a Bakers Delight plan to install a new product price tiering system for a range of promotional products in its new point-of-sale system. Bakers Delight’s new PoS system will not allow for product or price modification of discount promotions.

Planning 272
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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Understanding the difference between trade promotion and consumer promotion is crucial for any business seeking to maximize its market impact and sales potential. These two promotional strategies, while aiming to stimulate demand and increase sales, target distinct audiences and employ different methods.

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Real-Time Insights Drive Success in New Ice-Cream Product Launch

Wiser

Understanding the critical first two weeks of a product launch, the brand partnered with Wiser Solutions to gain insights into distribution, on-shelf availability, pricing, planogram compliance, and the effectiveness of promotional materials at the store level. The Cold Hard Challenges Launching a new product is never without its hurdles.

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What is Artificial Intelligence, and How Does it Impact Your Point-of-Sale?

Star Miconics

But while those things are still in the realm of science fiction, AI has become increasingly engrained in the modern technology we now use every day, from our smartphones to our point-of-sale (POS) systems. AI helps consumers and workers streamline their activities and increase productivity. But what is artificial intelligence?

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Instead, your scheduled content will appear automatically, allowing you to focus on serving your customers and furthering other strategies for boosting sales. You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media.

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How to Level Up Your Trade Spend Accounting

Wiser

Yet, despite its importance, many businesses struggle to measure trade promotion effectiveness. Trade spend includes funds allocated to promotions, discounts, and other incentives aimed at enhancing product visibility, retail partnerships, and ultimately, sales.

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Westfield Mall Owner Partners with Afterpay to Promote BNPL Option for Retail Tenants’ Shoppers

Retail TouchPoints

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,