Wayfair Welcomes Consumers to the ‘Wayborhood’ with Refreshed Branding, First Store
Retail TouchPoints
MARCH 13, 2024
As it readies for the opening of its first large-format store , Wayfair is rolling out refreshed branding and a new campaign called “Welcome to the Wayborhood.” The company promises “immersive and interactive” experiences across 19 departments, ranging from furniture and décor to outdoor and home improvement. just outside of Chicago.
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