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Wayfair Welcomes Consumers to the ‘Wayborhood’ with Refreshed Branding, First Store

Retail TouchPoints

As it readies for the opening of its first large-format store , Wayfair is rolling out refreshed branding and a new campaign called “Welcome to the Wayborhood.” The company promises “immersive and interactive” experiences across 19 departments, ranging from furniture and décor to outdoor and home improvement. just outside of Chicago.

Consumer 187
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Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone

A1 Retail

Ocean Outdoor will present live action from Wimbledon across its UK network of digital screens and host two experiential tennis themed spaces in partnership with The All England Lawn Tennis Club and Vodafone. This activation serves as a testament to our dedication to creating captivating events that flawlessly blend entertainment and sports.”

Outdoor 52
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Bond Street, Chelmsford boosts retail and restaurant line up

Retail Focus

Stocking a range of luxurious yet affordable bath, body, and home products, Rituals will extend the home and beauty offer at Bond Street, joining brands such as The White Company and L’Occitane. Mint Velvet , the British womenswear brand, which specialises in effortless luxury and relaxed glamour recently launched this August.

Outdoor 147
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Price hikes not the only way to deal with inflation, KMD Brands CEO says

Inside Retail

“All companies are facing margin pressure at the moment, and we’re certainly not immune from some of those pressures, whether they be freight or input costs,” Michael Daly, chief executive of KMD Brands, which owns Rip Curl and Oboz along with Kathmandu, said at an investor briefing on Wednesday. Changing swing tags, trim.

Outdoor 130
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How Rip Curl saved three tonnes of old wetsuits from landfill

Inside Retail

Leading surf brand Rip Curl will start taking back old wetsuits in overseas markets and recycling them into soft-fall matting in playgrounds and outdoor gyms after successfully launching and scaling the recycling program in Australia. The brand first started taking back old wetsuits at its flagship store in Torquay, Victoria, in 2018.

Outdoor 246
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Bondi Active on its new flagship store and international expansion plans

Inside Retail

Starting as a “basic” athleisure-wear brand under parent company Between The Flags , Bondi Active founder Briony Oayda identified the potential to integrate the coastal Australian suburb’s way of life into its product design, and brand identity. . The beauty of Bondi is that it’s a place where [just about] everyone is active.

Planning 240
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Why strong vendor partnerships are essential in a challenging retail climate

Inside Retail

At last month’s Toy Fair in Melbourne, Josh Bonello, sales director of toy manufacturer and distributor BMS Brands, recalls every retailer he engaged with saying they wanted to forget 2023, a terrible year for most. But everyone is more optimistic about this year,” Bonello tells Inside Retail. That speaks volumes in the current climate.

Outdoor 246