Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores
Retail TouchPoints
SEPTEMBER 7, 2023
Exhibit B — how Walmart is building its digital commerce business: See Exhibit A. Yes, this is a vastly simplified summary of decades of digital and logistical innovation, but it’s also true — Walmart is unabashedly following Amazon ’s ecommerce playbook, right down to hosting a fanfare-filled event for its marketplace sellers.
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