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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

But it’s something that almost every company operating on the consumer-facing side of retail must undertake. When you’re thinking about a customer from the inside of your organization, you’re taking that customer and putting them into your processes, technologies and applications, and expecting them to conform to you,” she said.

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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. Shoppers were able to make purchases at a discount and split their payments into three instalments.

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Strategies for Brands to Combat #AdBlindness

Retail TouchPoints

Additionally, machine learning algorithms take into account other details such as the consumer’s previous payment method and location to make the experience even more relevant. By offering a timely discount or promotion, you can encourage these customers to take action and make a purchase.

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Maximizing Your Affiliate Marketing Program Is More Critical Than Ever

Retail TouchPoints

As customer spending starts to return, brands must understand their customer’s journey and how it continues to evolve. Unlike many other forms of traditional marketing spend, when deployed properly, affiliate impact can be quantified. Next comes developing win-win affiliate payment structures.

Marketing 172
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Why Asian e-commerce giant GoTo is cutting costs despite top-line growth

Inside Retail

Said Jacky Lo, the CFO: “Throughout the third quarter, we reduced incentives, eliminated promotional spend on cohorts of unprofitable users, further reduced product marketing spend and continued to develop a program of structural cost savings as we equip our business for the road that lies ahead.”.

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

The 15 sessions, now available on demand, encompass critical areas of the retail enterprise, including: customer loyalty strategies; visual tech developments such as AR and 3D modeling; fulfillment and delivery management; the power of social networks; fast-growing Buy Now, Pay Later services; and the all-important customer experience.

Consumer 156
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Why DoorDash & Other Delivery Apps Struggle with Profitability

Indigo 9 Digital

Food delivery companies largely sell an undifferentiated service. That’s why you often see promotions from these companies either for lower delivery fees or for a certain percentage off the cost of your order. In the third quarter of 2022 DoorDash paid $446 million in marketing expenses or 35% of revenues.