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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., He also helped rebalance Vista Outdoor’s balance sheet and improve overall cash flow. What that’s allowed us to do is ratchet back digital marketing spend, which is focused on driving traffic.” will take over.

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4 Tips to Provide Shoppers with Seamless Shopping Experiences Online & Off

Retail Next

Channel-specific marketing. Multi-platform marketing is challenging because, at least in the beginning, you likely won’t have a large marketing budget. The most efficient strategy is to build the fullest possible marketing presence on every channel. Follow her on Facebook.

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Retail Statistics You Should Know

Small Biz Trends

Thanks to cheap data plans, more and more smartphone users are using Google Search before buying in-store. According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. Online to Offline Shopping.