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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., He also helped rebalance Vista Outdoor’s balance sheet and improve overall cash flow. What that’s allowed us to do is ratchet back digital marketing spend, which is focused on driving traffic.” will take over.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

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Are You Being Served? The Importance of Customer Experience

Retail Assist

Last week I made the most of retail and outdoor hospitality reopening, took a day off and hit the shops on Leeds high street. The atmosphere on the high street was good, not only because stores were open, but I felt that the outdoor dining really added to the atmosphere, it almost felt continental, and is something that I hope stays.

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4 Tips to Provide Shoppers with Seamless Shopping Experiences Online & Off

Retail Next

As your revenue grows, which it should if your multichannel retailing strategy is efficient, you should maintain (or increase) the percentage of your budget allocated to marketing so that you can diversify – the higher your sales revenue, the higher your total marketing spend. Follow her on Facebook.

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Retail Statistics You Should Know

Small Biz Trends

If you want to run paid ads for your business and don’t know where to start, the following stats can work as a benchmark: The US digital ad spend in the retail industry is expected to account for $35.48 The US outdoor ad market is projected to touch $3.84 Print advertising spending in the US is expected to touch $24.01