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Extended Back-to-School Season Spotlights Need for Tactical Markdowns

Retail TouchPoints

Among the 86% of consumers that still had shopping to do, 45% said they were waiting for the best deals to complete their BTS purchases, and that search for bargains is another key headline this year. Additionally, shoppers are continuing to buy even after school has started to save on markdown items and stretch their budgets further.

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What are Retail Markdowns?

Wiser

Altering your price, particularly through markdowns, can be a smart strategy, but only if done correctly. Unsuccessful or excessive markdowns can lead to staggering losses in terms of missed revenue and a lower margin on your goods. What are Retail Markdowns? How to Implement a Markdown Strategy. Don’t believe us?

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How to Align Markdowns with Psychological Pricing and Marketing 

Wiser

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. The last thing you want to do is condition your consumers to only shop during sales.

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How to Maximize Margins with the Timing and Depth of Markdowns

Wiser

In a perfect retail world, markdowns wouldn’t be necessary and every item would sell at full price within weeks of being in store. This is where markdowns come in handy, as the demand for a product diminishes, sales can encourage shoppers to purchase an item they wouldn’t have considered buying at full price. Plan Markdowns in Advance.

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Mejuri Leverages Real-Time Profitability Data to Inform Decision-Making

Retail TouchPoints

SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.” . “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing.

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Let’s Move from Fast Promising to Smart Promising

Retail TouchPoints

At the same time, many retailers are reporting higher and higher shipping costs, which are affecting profits on their balance sheets. And although omnichannel fulfillment is growing in importance, they still want to drive offline sales and bring people into the store, while also minimizing the impact of shipping costs on their bottom line.

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How to Score Great Shopping Deals During the Pandemic - a Retail Adventure for Consumers

Retail Adventures

Here are even more easy ways to save money during the pandemic and beyond: Shop when the entire store is on sale: These days it’s crazy to pay full price when so many stores are running sales. Shop out of season: Right now retailers are hung with product they couldn’t sell because their stores were closed due to COVID-19.