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Why supermarkets are stocking breakout and trendsetting brands on their shelves

Inside Retail

Recently, the supermarket beauty aisle has undergone a makeover of sorts, with Australia’s leading supermarkets Coles and Woolworths now stocking digitally native self-care products. This sentiment about the demand for efficacious products at a budget-friendly price point is shared by the co-founder of tbh skincare, Rachael Wilde.

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Supermarkets See Superinflation in 2022

Rangeme

The war in Ukraine has the potential to cause further inflation problems, as we have already seen a sharp increase in oil prices. Inevitably, against this backdrop, retailersprices are rising. In Australia, retailer Coles has warned of the effects of inflation there too. In the U.K., Source: Marketing Weekly.

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Sustainability Update: eBay to Sell ‘Imperfect’ Apparel in UK, Adore Me Launches Sustainable Fashion Marketplace

Retail TouchPoints

Conscious consumption is on the rise and two big names in retail have launched new programs to tap into the consumer appetite to shop sustainably. eBay UK describes its new “ Imperfects ” program as “the fashion equivalent to supermarkets’ wonky veg initiatives.” Items are available at up 60% off retail prices.

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Category Managers. The kind of people the world needs more of.

Shopper Intelligence

Category Managers. The supermarket shelf. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Retailer vs Supplier.

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Is Price Matching the Right Strategy for You?

Wiser

Overall, shoppers want confidence that they are buying from a reputable, honest, and fair retailer. Price matching can help with that. On its surface, a price match strategy is set up to benefit the shopper at the detriment of the retailer. This is a good-faith initiative.