Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Merchant Services Social Commerce Checkout Payment Services 252

Retail TouchPoints

SEPTEMBER 18, 2023

That said, consumers are still feeling the pinch of the economic environment, which will be reflected in modest overall sales growth from last year. Since we saw store visits rise back up last year though, I’d expect even higher foot traffic, comparatively, this year.

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Social Commerce Checkout Consumer Point of Sale 276

Retail TouchPoints

AUGUST 14, 2020

Retailer priorities have shifted slightly since the last State of Marketing report, according to panelist Megan Hostetler, a Salesforce Product Marketing Manager focused on Retail and Consumer Goods. Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re

Marketing 252

Marketing Consumer Checkout Customer Experience 252

Retail TouchPoints

AUGUST 30, 2023

Email is a top communication channel to reach customers, and 72% of brands allow customers to manage personal preferences. However, only 34% allow shoppers to manage how often they receive emails. Tip 5: Communicate on a customer’s schedule and preferred method of communication—not yours.

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Checkout Shipping Customer Experience Point of Sale 211

Retail TouchPoints

JUNE 15, 2022

Customers book an appointment online and then shop in-store, creating a more curated feel while making life easier for associates to manage. Appointments for high-end fashion brand shopping have been a long-time standard, but they’ve begun to trickle down to fast fashion brands like H&M and Zara too.

Payment Services 252

Payment Services Checkout Shrinkage Fast Fashion 252

Retail TouchPoints

JULY 29, 2020

Michael Cabra is Senior Product Manager, Global and Emerging Markets, Cybera. He brings over two decades of business strategy, product management and technology development in both publicly-traded, large enterprises and emerging startups.

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Payment Services Fulfillment Location Checkout 183