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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

This capability enables retailers to understand their current operations, anticipate future trends and adapt strategies accordingly, ensuring they remain agile and responsive to the ever-changing market demands. Furthermore, understanding customer interaction with merchandise helps tailor personalized marketing strategies.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

This article delves into the evolving threat landscape, examining the impact of these disruptions on retail operations and exploring proactive measures for safeguarding businesses, customer data and reputations. She has worked with several global companies focusing on risk management strategy. Mary’s College of California.

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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

It allows you to analyze peak shopping times, assess the effectiveness of your marketing campaigns, and understand how customers move within your store. By understanding these aspects, you can tailor your operations and marketing strategies to better meet your customers’ needs and drive sales.

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3 Key Retail Metrics and How Supply Chain Readjustments Can Help

Retail TouchPoints

Pulling the right levers to adjust your supply chain strategy can make a huge difference in today’s competitive market by ensuring that your store shelves are stocked accordingly and packages arrive to customers on time and as expected. If it can be measured, it can be improved!

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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

This can be particularly beneficial for retail businesses that have multiple brands or products, or seek to apply common metrics and models to disparate marketing or sales channels, or stages of an order lifecycle or customer journey. It is useful for optimizing store layout, staffing and marketing.

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The Great Small-Format Store Experiment – Brand Boon or Bust for Retailers?

Retail TouchPoints

Some, like Target, are expanding their footprint with larger stores, while others, such as Sprouts Farmers Market, are doubling down on the small format. As retailers diversify their real estate portfolios to adapt to changing consumer demands, managing in-store brand experiences across various formats becomes increasingly challenging.

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It’s Time for Retailers and CPG Companies to do a Post-Pandemic Process Checkup

Retail TouchPoints

For example, with the growth of omnichannel orders, retail employees have needed to pick and pack items at the store level. Improving People Processes to Drive Productivity Another key area for retailers and CPG companies to reevaluate is people operations. She’s been a marketer in the technology space for about a decade.