Retail TouchPoints

JANUARY 12, 2024

Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. According to research from Accenture , social commerce is expected to outpace traditional ecommerce, growing 3X faster and reaching an impressive $2.9

Social Commerce 318

Social Commerce Beauty and Health Advertising Merchant Services 318

Star Miconics

FEBRUARY 16, 2024

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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Social Commerce Merchant Services Shopping Consumer 59

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 304

Merchant Services Shopping Checkout Social Commerce 304

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement.

Merchant Services 276

Merchant Services Payment Services Shopping Checkout 276

Independent Retailer

FEBRUARY 15, 2022

Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.

Social Commerce 83

Social Commerce Payment Services Marketing Fulfillment 83

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Niche audience targeting Mass marketing is no longer necessary, or even necessarily desirable, in the digital age.

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Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

APRIL 18, 2023

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many changes, the basic paradigm remains. His platform Flip — described as a “shopping social network” — already has more than 1,000 brands participating, including E.l.f.

Marketing 276

Marketing Payment Services Beauty and Health Fulfillment 276

Retail TouchPoints

OCTOBER 3, 2022

TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the matter told the Financial Times. TikTok’s live shopping platform is already operational in Asian markets including Thailand, Malaysia and Vietnam as well as the U.K.

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Shopping Planning Checkout Marketing 330

Retail TouchPoints

MARCH 30, 2022

Without foot traffic, social platforms saw brands offer delivery (with and without third-party delivery vendors), livestream shopping experiences and more ways to pay online. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

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Social Commerce Payment Services Checkout Shopping 323

Retail TouchPoints

JULY 19, 2022

But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear. Julie Bornstein, Founder of The YES and now Chief Shopping Officer, Pinterest. What can [the web] do that a retail store can’t do that makes shopping better?

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Shopping Social Commerce Merchant Services Fashion 246

Retail TouchPoints

AUGUST 24, 2023

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 The best part about in-person shopping? Face Effects: Digital Fitting Rooms.

Customer Experience 315

Customer Experience Social Commerce Advertising Shopping 315

Retail TouchPoints

AUGUST 14, 2020

However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment. Marketers are really at the forefront of this transformation ,” Schwartz said. since the 2019 State of Marketing report. “It

Marketing 287

Marketing Consumer Checkout Customer Experience 287

Retail TouchPoints

APRIL 21, 2022

Managing Marketplace Mania Whether you’re looking to sell on increasingly popular marketplaces or you’re a retailer looking to establish (or expand) your own, #RICE2022 has multiple workshops and sessions to guide you, including: Maximize Marketplace Revenue: Listings, Operations, Strategy and Optimization. View the full #RICE22 agenda here.

Retail Trends 276

Retail Trends Social Commerce ATS Consumer 276

Inside Retail

NOVEMBER 27, 2022

When e-commerce was born in the 1990s, this first generation delivered monolithic, all-in-one suites that became the paradigm of desktop-based e-commerce. Shopping was twofold: buy in-store or on the computer. In a nutshell, the stable, slow-moving era of desktop-only e-commerce is gone. How times have changed.

Social Commerce 246

Social Commerce Shopping Management Consumer 246

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.

Merchant Services 263

Merchant Services Social Commerce Checkout Payment Services 263

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

Social Commerce 270

Social Commerce Advertising Marketing Consumer 270

Retail TouchPoints

JULY 19, 2022

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on the site and a partnership with Shopify that will allow merchants to easily feature products on their YouTube content. The Shopping section will roll out to additional countries later this year.

Shopping 261

Shopping Checkout Fashion Management 261

Retail TouchPoints

OCTOBER 4, 2022

The transaction aims to create a global player in online fashion recommerce by combining Poshmark’s discovery-based social shopping platform and engaged community with Naver’s technological prowess in creating ecommerce experiences. subsidiary of Naver and will continue to be led by Chandra and its current management team.

Social Commerce 282

Social Commerce Fashion Boutique Shopping 282

Retail TouchPoints

JUNE 22, 2022

Some of the biggest changes include new capabilities and integrations with Twitter that will enable additional social commerce options; Google , which will help retailers connect with shoppers near their brick-and-mortar locations; and iOS , which will let retailers use iPhones to accept contactless payments.

Merchant Services 287

Merchant Services Payment Services Social Commerce Shopping 287

Retail TouchPoints

DECEMBER 14, 2021

Shoppers can visit the store and stay connected through social commerce, shoppable livestreams and exclusive offers, delivered via digital out of home advertising and augmented reality pop-up installations.

Jewelry 310

Jewelry Social Commerce Apparel Advertising 310

Retail TouchPoints

JULY 22, 2022

Prediction #1: Content will Become Central to Commerce. To Review: With ecommerce now encompassing much more than just a website (think livestreaming, social commerce, marketplaces and the metaverse), we predicted that the overarching key to omnichannel success in 2022 will be great content. Verdict: Spot on.

Social Commerce 304

Social Commerce Inventory Management Fulfillment Shipping 304

Retail TouchPoints

MAY 15, 2024

“Our robust, first-party data and network of industry-wide partnerships gives us the exclusive ability to translate traveler shopping behavior to actionable insights for our advertising partners,” said Rob Torres, SVP of Expedia Group Media Solutions in a statement.

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Advertising Planning Shopping Marketing 261

Retail TouchPoints

SEPTEMBER 14, 2023

Meta advertisers now have access to tools providing new ways to optimize budgets for seasonal demand, the ability to target distinct audiences within the AI-powered Advantage+ shopping campaigns and expanded access to tools that help drive purchases directly on Facebook and Instagram.

Advertising 296

Advertising Shopping Promotions Marketing 296

Retail TouchPoints

APRIL 18, 2023

Shopping is everywhere. There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds. Oct 6-10, 2022.

Merchant Services 286

Merchant Services Payment Services Social Commerce Returns 286

Retail TouchPoints

JANUARY 11, 2023

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Fulfillment 276

Fulfillment Social Commerce Management Shopping 276

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

The intersection of these changes with economic uncertainties, such as inflation and an unpredictable job market, creates a swiftly evolving and complex landscape. Immersive Shopping Experiences: In 2024, retailers are focusing on creating immersive and interactive shopping experiences for customers.

Retail Trends 98

Retail Trends Payment Services Social Commerce Supply Chain Management 98

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size.

Social Commerce 296

Social Commerce Consumer Marketing Shopping 296

Retail TouchPoints

FEBRUARY 23, 2022

To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy. Although there’s no such solution available right now in the market, the industry is working furiously to make it a reality in the near future.

Payment Services 360

Payment Services Checkout Telecommunications Social Commerce 360

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

Fulfillment 276

Fulfillment Social Commerce Customer Retention Consumer 276

Retail TouchPoints

AUGUST 10, 2021

Additionally, retailX isn’t shying away from tough subjects, with sessions like Addressing the Shopping Center Identity Crisis. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug.

Social Commerce 263

Social Commerce Fulfillment Consumer Marketing 263

Retail TouchPoints

JULY 22, 2022

Fifteen years and two acquisitions later, the landscape of shopping-focused search engines has gotten crowded, with a host of new start-ups and major tech players like Google and Pinterest all looking to get in on the action. Alison Stiefel, General Manager of ShopStyle. million loyalty members.

Fashion 287

Fashion Social Commerce Shopping Advertising 287

A1 Retail

AUGUST 25, 2021

The expansion of the partnership will bring new in-app shopping experiences to TikTok for the first time as Shopify continues to power the creator economy. Shopify and TikTok have announced an expansion to their partnership, launching a new way for entrepreneurs to reach consumers with TikTok Shopping.

Social Commerce 81

Social Commerce Shopping Checkout Consumer 81

Retail TouchPoints

MAY 28, 2024

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week. as the world’s favorite information engine in the late ’90s.

Merchant Services 263

Merchant Services Advertising Consumer Marketing 263

Retail TouchPoints

AUGUST 19, 2021

In fact, 58% said school would be a bigger deal this year and 56% said they are more excited about shopping for back-to-school items this year. With this data in mind, and the large majority of kids going back to in-person learning, I don’t think [the Delta variant] will impact back-to-school shopping.” and how long will it last?

ATS 296

ATS Markdowns Consumer Social Commerce 296

Retail TouchPoints

SEPTEMBER 18, 2023

Heightened Demand and Discounts Heightened demand for in-store shopping, overall minimal sales growth and right-sized discounts will occur. Shopping should be rewardingly seamless for everyone involved. Last year, it was challenging to determine the impact of inflation on holiday sales growth and the impact it had on demand levels.

Social Commerce 325

Social Commerce Checkout Consumer Point of Sale 325