Holiday Store Experience Survey: Consumers Prioritize Safety Over Immersive Shopper Journeys
Retail TouchPoints
OCTOBER 27, 2021
Shoppers will continue to leverage these fulfillment methods as an alternative to in-store shopping during the holidays: 42% of consumers say they’ll use BOPIS this holiday season (a 9% increase from 2020) and 44% say they’ll use curbside pickup (a 12% increase from 2020).
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