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Go big and be seen – point of sale displays

Inside Retail

When it comes to marketing and sales, digital may be the trend but we still work, live and shop in a three-dimensional, physical world. Whether you realise it or not, you’ve probably been influenced by point of sale displays. Is this display linked to a wider marketing campaign?

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How CPGs Can Use Location Data to Spur Growth

Retail TouchPoints

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Unsurprisingly, then, location data is widely recognized as a valuable tool for unlocking growth. Among the businesses that most often use location data are consumer packaged goods brands.

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14 Point of Sale Systems for Small Businesses in 2023

Small Biz Trends

A point-of-sale system is one of the best tools for small businesses looking to accept payments. Point-of-sale systems enable business owners to be more agile with their payment processing and forego using the cash drawer. What Is a Point of Sale POS System? Best Overall Point of Sale Systems.

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BuyBuy Baby to Reopen in Time for the Holidays

Retail TouchPoints

Say ‘Hello’ to the New BuyBuy Baby Now those 11 stores, which are located along the East Coast, from Massachusetts to Maryland, will reopen in November as part of the brand’s initial relaunch under its new owners. The BuyBuy Baby IP, digital properties and 11 store leases were acquired by Dream on Me in late July 2023.

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What is Artificial Intelligence, and How Does it Impact Your Point-of-Sale?

Star Miconics

But while those things are still in the realm of science fiction, AI has become increasingly engrained in the modern technology we now use every day, from our smartphones to our point-of-sale (POS) systems. On top of that, the companies that use AI for marketing and other purposes consistently outperform those that do not.

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Why Typical Store Locators Are Falling Off the Map

Rangeme

The most common way to inform customers of where to find a brand’s products is via a store locator on their website. Therefore, if a brand’s product is rung up at a register within the last couple of weeks, the item could still show up as in-stock at that location. They weren’t shoppable and didn’t return any data or insights.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

This includes traditional brick-and-mortar stores and ‘offsite’ locations such as curbside pickup, pop-up shops, music festivals or sports stadiums. Today, point-of-sale devices and iPads are commonly used edge devices that can compute data locally and then send important information back to the cloud.