How to Build a Highly Profitable Product Assortment Strategy (2021)
Retalon
APRIL 14, 2021
Deep assortments can appeal to a smaller, more passionate customer base that spends more and returns regularly. The assortments at urban flagships, suburban outlets, and airport kiosks will reflect the company’s brand but the breadth and depth of the assortments will be different. But you won’t find croc-leather dress shoes here.
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