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In-Store Audits vs. Focus Groups: Which One to Choose?

Wiser

Related: 8 Simple Tactics to Increase Market Basket Size. How Buy One, Get One Can Improve Your Sales. What’s in your tool kit for capturing consumer insights? Odds are, the methods at your disposal haven’t changed much in years. Or is there another option out thereā€”in-store audits?

Consumer 148
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Using the Power of Retail Store Audits to Drive Sales

CJ Retail Solutions

And utilising a retail store audit is one of the best ways for a merchandiser to capture critical field data that affects the health of their company and its products. What is a Retail Audit? Analyse and benchmark activity against your competitors. What will be the scope of the audit? Determine Objectives.

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How and Why Mobile Crowdsourcing Works

Wiser

Retail Auditing the key to understanding the in-store pitfalls that could be tarnishing your brand perception in consumersā€™ eyes. With mobile crowdsourced data, you have the ability to look into stores nationwide without leaving your office. Large Network of Shoppers . So, how and why does mobile crowdsourcing work? .

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How to Get the Most Out of Your Next Temporary Price Reduction

Wiser

Promotions influence shopper behavior , and consumers are conditioned to search for the best deals and prioritize brands and retailers who markdown products more often than the competition. If you want to be competitive, you better have an arsenal of TPRs ready to go depending on the situation. Here’s how to get started.

Markdowns 147
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5 benefits of POS displays

CJ Retail Solutions

Your offering should be communicated as explicitly as possible across your store in order to capitalise on the investment made and increase revenue. . Do you want to discover more about in-store marketing through a customised point-of-sale display? Types of POS displays. Build engagement. Cost-effectiveness.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148
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Avoiding Stockouts: 5 Preventable Causes of Out-of-Stocks and What to Do About Them

Retail Times

Shoppers often feel let down when you donā€™t have what theyā€™re looking for, and the last thing you want is to disappoint customers. Fortunately, though, there are a number of solutions to your out-of-stock woes. Not ready for a full retail management solution? Integrate your platforms. Is it an issue with your vendors?