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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies.

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Chico’s Forms Partnership to Speed Development of Technological Innovation

Retail TouchPoints

The retailer will use the platform to swiftly implement and improve a number of customer-facing innovations, including ship-to-store, same-day-delivery, social commerce and its Virtual Stylist program.

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Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted? 

Retail TouchPoints

Prediction #1: Content will Become Central to Commerce. To Review: With ecommerce now encompassing much more than just a website (think livestreaming, social commerce, marketplaces and the metaverse), we predicted that the overarching key to omnichannel success in 2022 will be great content. Verdict: Spot on.

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Poshmark Rolls Out New Tools to Help Brands Connect with its 80M Users

Retail TouchPoints

Turnkey commerce and logistics solutions, including enterprise-grade inventory management tools to support high-volume selling, integrated shipping, third-party logistics integration support with partners such as CommerceHub and dedicated customer success teams. ”

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One year after launching, Una Brands has a run-rate of $100 million

Inside Retail

Its primary focus is on increasing the profitability of these businesses by optimising supply chain, procurement, logistics, customer service and inventory management, and pumping money into digital marketing, product innovation and geographical expansion. The other big trend in e-commerce at the moment is the rise of social commerce.

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The Small Seller’s Guide To Holiday Live Selling

Retail Minded

Social commerce has been around for a while, but a social shopping boom has elevated it into a vital retail strategy. By revolutionizing the way people discover new products, make purchases and share what they love with their friends and family, social media has become the go-to destination for holiday gift-buying.

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2022 Trends for Social Commerce

Independent Retailer

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.