article thumbnail

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

With consumers more attached to their mobile devices than ever, retailers are turning to location data to allow for more targeted marketing campaigns, greater operational efficiencies and frictionless shopper journeys that close the loop on omnichannel strategies. One path to profitability is automating inventory management. “

Consumer 136
article thumbnail

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).

article thumbnail

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

Retail Minded

This has led to the emergence of social commerce , where customers can connect with brands they identify with through various platforms. This helps them understand customer needs better and create more targeted marketing campaigns that yield higher returns on investments (ROI).