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Retailers across segments have been expanding their smart store ambitions for decades. Starting in the late 1980s with the introduction of self-checkout kiosks and progressing to today’s smart RFID tags and even fully automated storefronts, retail leaders have slowly but surely embraced digital in-store enhancements.
Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Personalised recommendations: You can tailor marketing and product suggestions based on purchase history and browsing behaviour.
It helps retail businesses extend their reach, expand their capabilities, and refine what their customers really want. Brands and retailers are connecting with consumers in-store through e-commerce, social media, mobile apps, seasonal kiosks, third-party marketplaces, and more. Optimize InventoryManagement.
Bypassing intermediaries means brands control the trade margins through sales, marketing and inventorymanagement. This can be highly beneficial for smaller or upcoming brands that may struggle to secure contracts with major retailers, or may only be able to do so at a disadvantaged position.
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