Inside Retail

NOVEMBER 8, 2021

While deprecation of data will be disruptive, especially in the short term, impending changes create new urgency to build a stronger data ecosystem. But let’s not forget that the legacy advertising ecosystem is far from perfect. There will be a shift towards probabilistic reach and more people-based measurement. Why it matters.

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Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. For starters, consider these guiding questions: What marketing initiatives worked well for this BFCM? What deals outperformed others?

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Promotions Marketing Planning Returns 130

Retail TouchPoints

JUNE 21, 2021

To win in a crowded online marketplace, step one is meeting expectations and building trust, by showcasing your brand’s carefully crafted identity and voice across every digital touch point. To achieve pixel perfection and protect your brand online, retailers must overcome the following: 1. The stream of brand messages is endless.

Consumer 215

Consumer Marketing Shopping Promotions 215

Retail Focus

NOVEMBER 22, 2023

Retail marketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.

Marketing 130

Marketing Advertising Retail Marketing Location 130

Retail TouchPoints

NOVEMBER 28, 2023

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. So what does that mean for the rest of us?

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Social Commerce Advertising Marketing Consumer 217

Retail TouchPoints

NOVEMBER 3, 2023

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis.

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Advertising Apparel Marketing Promotions 256

Inside Retail

MAY 14, 2023

But the way we view Mother’s Day and motherhood is changing, and the question needs to be asked: How can we as retailers make this day feel relevant and build stronger connections with our audiences in 2023 (and beyond)? And the Make Mom Epic campaign for Samsung Galaxy, showing mothers as powerful, bold and diverse.

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Marketing Advertising Promotions Consumer 130

Retail TouchPoints

OCTOBER 16, 2023

This data then empowers brands to create personalized experiences that stand out from competitors, enhance customer engagement and drive more relevant marketing campaigns. This data can then inform personalized marketing campaigns, showcasing tailored product recommendations that align with each customer’s unique style.

Marketing 260

Marketing Consumer Shopping Customer Experience 260

Retail TouchPoints

MAY 4, 2023

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of digital signage became supercharged thanks to two key elements: retail media networks and first-person data.

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Kiosk Marketing Grocer Consumer 294

Retail TouchPoints

JANUARY 18, 2024

First and foremost, it has to start with how we can complement, elevate and highlight the human experiences that happen in the Ulta Beauty environment. First and foremost, it has to start with how we can complement, elevate and highlight the human experiences that happen in the Ulta Beauty environment.

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Merchant Services ATS Customer Experience Marketing 273

Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally.

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Location Advertising Promotions Point of Sale 265

Retail Bound

APRIL 16, 2024

If you have a great product idea that would be perfect to sell on retailers’ shelves but need help with funding, both Kickstarter & Indiegogo, two well-known crowdfunding platforms, would be the perfect platforms to check out. But how can you use crowdfunding specifically to boost your retail product startup?

Marketing 52

Marketing Planning 52

Inside Retail

APRIL 30, 2023

Here, Davies chats to Inside Retail about the goals and objectives behind Superdry’s seventh store opening in Australia – in Doncaster’s Westfield shopping centre – and how Replay Jeans is getting off the ground with a partnership with Melbourne Victory. It’s been in the market since 2008, and is well established.

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ATS Wholesale Apparel Marketing 246

Independent Retailer

JULY 7, 2022

How can you differentiate your brand and stand out in a sea of other businesses offering similar products? The answer is simple: create a strong marketing campaign. Back in May 2022, Grubhub launched a promotional campaign in New York City, offering “free lunch” via a promotion code, which was valid between certain time frames.

Marketing 73

Marketing Advertising Promotions Consumer 73

Retail TouchPoints

MAY 3, 2022

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers can interact with shoppers. Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this.

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Retail TouchPoints

MARCH 24, 2022

EMEA mall operator Majid Al Futtaim has rolled out a refreshed identity for its City Centre malls — “It’s Your Space” — and launched a regional campaign to gather community input on ways to revive their local mall experience.

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Shopping Promotions Consumer Management 233

Inside Retail

JUNE 29, 2023

How did you get into the retail industry, and what are some of the different roles you’ve held along the way? How did you get into the retail industry, and what are some of the different roles you’ve held along the way? However, I wasn’t sure how to parlay this into a full-time career, so turned to my other love – politics.

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Fashion Marketing Management Shopping 246

Retail Focus

MARCH 27, 2023

Non-physical marketing also limits some of the other key interactions D2C brands can have with their consumers, such as creating more impact around a ‘big news moment’, or having a physical platform to engage with your community plus the obvious brand building a physical store environment provides. Measuring success.

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Marketing Location Finance Consumer 245

Retail TouchPoints

AUGUST 14, 2023

I’ve been a part of a lot of different brands, and when you find that kind of perfect situation where you’ve got unique intellectual property, an excited team and you’ve found an engine that works, it’s really hard to replace that.” After all, in the words of the brand’s website: “Who likes tying their shoes, anyway?”

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Wholesale Marketing Consumer Kiosk 212

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. Here’s how to create relevant shopping experiences for today’s consumers: Understand your customers. In the U.S.,

Checkout 232

Checkout Customer Experience Consumer Shopping 232

Inside Retail

JULY 19, 2022

This week, we chat with Kate Hall, head of marketing at start-up business, Releaseit, a one-stop shop where customers can rent anything from dresses to lawn mowers. How has working with different brands informed your roles since then? How has working with different brands informed your roles since then?

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Marketing Fashion Customer Experience ATS 130

Inside Retail

AUGUST 7, 2023

Since its introduction at the New York Toy Fair in 1959, Barbie has evolved into a cultural phenomenon, influencing not only toy design and manufacturing but also fashion, popular culture and marketing. Initially, Burnett said, Australia was something of a “dumping ground” for Barbie, due to its relatively small market size.

Fashion 246

Fashion Marketing Apparel Management 246

Inside Retail

SEPTEMBER 1, 2022

But with all the marketing channels available to you, how do you know which are the best ones to choose? With an integrated approach encompassing events, marketing and PR, our launch strategy drove fantastic results, with coverage across top tier media publications, helping us to well-exceed our first month sales targets.

Marketing 130

Marketing Planning Consumer ATS 130

Rangeme

FEBRUARY 15, 2024

During these campaigns, retailers, distributors and foodservice operators invite brands that meet specific criteria to submit their products to be considered for placement on the shelf or in a menu. GearHaul is a perfect example of this. and Rural King – each accomplished via retailer campaigns hosted by RangeMe. “I

Outdoor 98

Outdoor Promotions Marketing ATS 98

365 Retail

NOVEMBER 20, 2023

Retailers and marketers are looking for ways to enhance consumer engagement, drive sales and foster longer-term brand loyalty. In crowded and competitive markets, marketing leaders need to find creative ways to make their products stand out while increasing buying propensity.

Consumer 109

Consumer Marketing Shopping Fashion 109

Retail TouchPoints

NOVEMBER 3, 2021

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. To harness the real power of TikTok, brands need to understand how it is changing the dynamics between their businesses and customers.

Consumer 246

Consumer Accounting Customer Experience Marketing 246

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size. festival in 2022 for proof.

Social Commerce 266

Social Commerce Consumer Marketing Shopping 266

Inside Retail

NOVEMBER 27, 2023

While Australian retail’s annual peak season may have dawned, “a perfect storm of challenges” has created an extremely difficult time for retailers who are facing higher overheads and falling spending as consumers adapt to the cost of living crisis. It is important to remember that crises drive innovation,” he told Inside Retail. “It

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Returns Customer Experience Consumer Marketing 130

Retail TouchPoints

SEPTEMBER 16, 2022

Authenticity has become a marketing buzzword in its own right, but members of the Z Suite agreed that they want to feel emotionally connected to brands they buy from. They also want to feel represented in marketing materials and even in product design. Context is essentially what the Retail Influencer CEO Forum was designed to provide.

Consumer 317

Consumer Thrift Store Fashion Marketing 317

Retail TouchPoints

NOVEMBER 23, 2021

In fact, recent examples show that adding livestreams to the existing digital holiday formula helps brands build hype , connect with shoppers in a more meaningful way and drive sales on a larger scale than ever before. Live shopping festivals aren’t the next step in holiday retailing — they’re already here.

Social Commerce 270

Social Commerce Shopping Consumer Accessories 270

Wiser

NOVEMBER 21, 2022

It’s no secret that introducing a new product to the market can be extremely difficult. Don’t get caught searching for a market that fits your product; craft a new product that is created specifically for your target customers and fills in the pre-existing gaps in your current market. What Is Market Research?

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Marketing Advertising Target Market Consumer 147

Inside Retail

JANUARY 9, 2024

Collaboration and reinvention through marketing can make or break a brand, and paramount to this is remaining authentic and evolving with the times. Retail has continued to boom online over the past decade, and businesses are getting creative as to how they can keep customers loyal. It was very successful.

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Accessories Department Stores Wholesale Marketing 130

Inside Retail

DECEMBER 1, 2022

We recently sat down with Cortini to learn what he loves about e-commerce, his perspective on leadership and how he manages to get things done. How did you get into the industry, what are some of the different roles you’ve held along the way? Inside Retail : Tell me about your career journey.

Fashion 130

Fashion Fulfillment Advertising Management 130

Inside Retail

FEBRUARY 14, 2024

Williams opened just shy of 10 new stores in Australia, including locations at Rundle Mall in Adelaide and St Georges Terrace in Perth, in a Tattarang-owned building. The store’s virtual showroom, dubbed ‘The Homestead’, reflects how important omnichannel is for R.M. At the heart of it all are the R.M. So George Street is hardly R.M.

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Net Profit Customer Experience Accessories Location 262

Independent Retailer

OCTOBER 21, 2022

As retailers brace for an economic hit, holiday marketing made a record early start. As many brands have already started their campaigns, indie retailers need to effectively communicate the key points that set them apart from larger companies. 2022 Marketing is Looking a Little Different. retail sales.”. “The retail sales.”.

Marketing 92

Marketing Advertising Planning Promotions 92

Inside Retail

NOVEMBER 9, 2023

In addition, he is also seeing a boom for beauty and fragrance products, in particular, the potential of a growing fragrance market in Singapore. Singapore, known for its vibrant fashion and beauty scene, has a new star in its constellation of luxury retail destinations. But the excitement doesn’t stop there.

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Boutique Shopping Fashion Marketing 130

Retail TouchPoints

SEPTEMBER 2, 2020

Although marketers have been uber-focused on planning, achieving success during the retail holiday season is going to look very different this year. While marketers reported increased open rates, trending data showed upwards of a 23% increase in complaints and unsubscribes. And now more than ever, email reigns supreme.

Marketing 174

Marketing Consumer Planning Returns 174